Ads skipped

Japan's Insane Fragrance Culture Will Ruin Your Wallet Forever

78K views · Mar 23, 2026 · Howto & Style

Comments · 161

  • @kingsaf90 · 5 months ago

    Stumbling across your frag content feels like uncovering a discontinued Guerlain in the corner of a flea market in Japan

    78

  • @13_faces · 2 weeks ago

    Love to see a video that provides actual history and fascinating information that I haven't heard about fragrances instead of another top 10 for once

    39

  • @GiftedGentleman87 · 9 days ago

    Im honored & feel privileged to watch this vid

    11

  • @lailfadlinsubhe3709 · 5 months ago

    best tourism advertisement

    33

  • @Zoli.V · 8 days ago

    Don't be shy, give us those stories.

    10

  • @Zullala · 10 days ago

    I love that the Japanese are actually doing the secondhand market right! I really hate that everything old costs so much! Like damn, the house needs a new roof, has 1 bathroom, a tiny kitchen and a dilapidated shed out back... But the sellers want to charge $500,000. They bought it 15 years ago for $100,000

    16

  • @CurtisNose · 6 months ago

    Raffi, I watched this with the biggest smile on my face while eating an egg sandwich.  Mercari is definitely a perfume lovers best friend in Japan.🇯🇵

    65

  • @sarahmisseslouie · 1 month ago

    I was reading war and peace and the Russian soldiers always saved their showers and perfume for right before a big battle. Like you say in your other videos, fragrance is a mind altering substance

    12

  • @CXF__Chaotic · 6 months ago

    Oh, hey, I'm in Japan right now! How convenient.

    17

  • @Han_YC · 4 months ago

    YouTube algorithm hits true. Love this video. As someone who’s into fragrances, your explanation about this phenomenon is interesting. And I love how present it so eloquently.

    11

  • @یام-ه4ظ · 20 minutes ago

    <a href="https://www.youtube.com/watch?v=h9C4LDwchR0&amp;t=235">3:55</a> dope

  • @teedeegonzalez · 8 days ago

    I just discovered you with this video, and it is absolutely amazing! I never got into the vintage clothing shopping in Japan because I’m a fatty, but I’m also an old lady who loves perfume. I am definitely going to do some vintage fragrance shopping on my next trip, while my young athletic and slim waist sons do garment shopping.<br><br>This video just creates more questions in my mind. I’m not even halfway through so perhaps you cover that. I’m wondering what happened in Japan that now they just don’t seem to care for fragrance. The same seems true of Korean and Chinese people. The east Asians, I have worked with, done business with, and socialize with who are not American do not seem to care for fragrances.

    4

Up next

LIVE

Fragrances - Japanology Plus

NHK WORLD-JAPAN · 60K views

LIVE

FRAGRANCE ADDICTION And Compulsive Perfume Buying

Raffi Diran Bassclef / Fragrant Philosophy · 22K views

LIVE

I GOT LOST IN JAPAN😭🇯🇵 | Wrong Station, Shimokitazawa Thrifting, Ichiran & Try-On Haul

♡ I K A C H A N ♡ · 656 views

LIVE

Why Every Fragrance Banger Suddenly Has This One Common Note

Raffi Diran Bassclef / Fragrant Philosophy · 7.7K views

LIVE

Why Did We Stop Dressing Nice?

History Helms · 543K views

LIVE

The Anti-Hype Fragrance House

Fragrans Veritas · 1.4K views

LIVE

The Secret to Thrifting Insanely Valuable CDs

Justin Resells · 482K views

LIVE

The Luxury Watch Industry has a serious problem So I investigated it

Nico Leonard · 657K views

LIVE

Must Buy Items in Japan 5.0 | Tokyo Shopping

Jeff Yamazaki · 102K views

LIVE

What Happens When You're the Only Foreigner in a Poor Filipino Village

Marian from the Philippines · 126K views

LIVE

Why Your Perfume Collection Will Never Make You Happy: Fragrance And The Psychology Of AWE

Raffi Diran Bassclef / Fragrant Philosophy · 2.7K views

LIVE

10 Japanese Simple Living Habits That Keep You Young After 60

ThinkMinimal · 231K views

LIVE

Why Louis Vuitton Imagination Is UNCLONABLE

Raffi Diran Bassclef / Fragrant Philosophy · 12K views

LIVE

The Scent of a Man.

Perfume Anthology · 51K views

LIVE

Das ChatGPT PROBLEM der JUGEND

JONAS · 470K views

LIVE

I’m Begging You To Stop Buying Fragrances

Triple B · 190K views

LIVE

This is everything that's wrong with consumerism

Matt D'Avella · 838K views

LIVE

Now Is a Bad Time to Get Into Fragrances

Extranet Shaquille · 516K views

LIVE

Netanyahu Secretly Flew to Dubai: Now We Know Why | Episode 23

John Kiriakou · 408K views

LIVE

The Horror Game That Could've Changed Everything

GadzoinksTV · 147K views

YouTube, with the door locked.

Aegis plays a clean stream instead of YouTube's player, so pre-roll ads, trackers, and fingerprinting never ride along. Drop Shields any time if you want the official player back.