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The basics of marketing your indie game

15K views · Aug 8, 2025 · Gaming

Comments · 88

  • @michaelgriffis6450 · 1 year ago

    lol. “In Minecraft”

    27

  • @ScepticDog · 1 year ago

    I make my own capsules and I'm proud of it! 😅

    10

  • @JanTGTX · 1 year ago

    It's hard to not immediately refer to Chris Zukowsky when discussing this topic to the point where I feel like it's almost impossible to even add anything new to the discussion. The guy has put too much insane content out recently and it should be a must watch for every indie and their mom.

    8

  • @kyoseoul · 1 year ago

    Okay time to confess my biggest mistakes:<br>1. Going into steam next fest waaay too early <br>2. Almost no play testing<br>3. Bad capsule <br>4. Low selling genre

    11

  • @plusonerabbit · 1 year ago

    <a href="https://www.youtube.com/watch?v=cf2LVA4U1_c&amp;t=916">15:16</a> Those dedicated communities go CRAZY, don&apos;t underestimate how useful they can be! I had an incremental game I made during a jam get added to incrementaldb and it ended up accounting for over 4,000 views + 3,000 plays if proportional to traffic from itch itself, though I suspect more. Rating is 36-35 on there, if you want to know what ballpark stats those votes suggest. Now I&apos;m curious how it&apos;d go for a full game instead of one thrown together in 9 days. Definitely worth immersing yourself in communities around your game&apos;s genre if they exist.

    11

  • @mostmoi · 1 year ago (edited)

    <a href="https://www.youtube.com/watch?v=cf2LVA4U1_c&amp;t=487">8:07</a> bro casually roasted gorka games 😂

    20

  • @larakonyk4782 · 6 days ago

    Thank you for this informative video...lots of info in 18 minutes!:trophy-yellow-smiling:

  • @Bowser280 · 1 year ago

    Fantastic video, thank you for sharing your advice

  • @RecOgMission · 1 year ago (edited)

    I actually got to 32,500 wishlists with the first game I ever worked on (for almost 4 years when launched into EA). I guess it had a great hook. However, it wasn&apos;t all that fun, and conversion rate was, unfortunately, quite low. Hopefully I can get there again with my second (I&apos;ve been working on it for about 15 months and will get the Capsule Art professionally done - $500 - next month, then launch the Steam Page), but have a game that more fun to play this time.

    12

  • @gupp · 1 year ago

    <a href="https://www.youtube.com/watch?v=cf2LVA4U1_c&amp;t=968">16:08</a> it&apos;s true

    2

  • @adamcampbell9806 · 1 year ago (edited)

    Just worked for a startup that couldn&apos;t find a capsule artist for under $1,000. Some were charging $3,000 &nbsp;(I think they might have been up charging since this startup presented themselves as an established company? Also maybe people up charge us for being on the United States West Coast)

  • @richardbloemenkamp8532 · 1 year ago

    Honestly I may consider creating a game one day if I have a really good idea. The chances are small, I don&apos;t see many games with good ideas. Usually I&apos;m more interested in the story of the developers than in the games they make.

    1

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