How To MARKET Your Game As An Indie Developer

Marketing is definitely the one of the biggest struggles us indies have. So how do we market a game? I’m Cam Stoker, and I’ve started multiple companies including a video game studio, I’ve consulted 100 plus businesses, I’ve got a Masters in Business Creation, and I’ve grown a YouTube channel past 100k subscribers. I still have a ton more to learn, but I want to share today what I know about marketing. Not to mention I’ll have Jonas Tyroller share some tips from his own experiences of marketing his game and Chris Zukowski who specializes on Steam marketing. But the problem I have about answering the question "How do I market my game" is the word marketing. you don’t actually want to market your game. You want people to buy and enjoy your game. And to be honest, the word marketing is kind of dirty. Most of us don’t like it. It evokes trickery or lying. When we think of marketing we think of how these big companies manipulate us with epic trailers and cinematics. Just executives pumping out expensive marketing material to trick us into buying something we won’t enjoy. So I don’t want to just answer the question, how do I market my game. I want to help you understand how to market, how to build and how to sell something people will want to tell their friends about. I want you to be able to take the amazing game you are building and know how to share it with everyone that’ll care. And there are 4 steps. 1. You need to get people aware 2. to care 3. to buy 4. and to share. Huge thanks to Chris and ‪@JonasTyroller‬! Check out Chris Zukowski https://howtomarketagame.com/ Check out Thronefall https://store.steampowered.com/app/22... ✏ Join the waitlist for the Going Indie Game Kit https://www.goingindie.co/