The Rise and Fall of MAC Cosmetics

Comments · 718

• GA

  @Garyforshort · 2 years ago

  MAC has always been a staple. So many brands change their agenda according to politics and culture but mac has always supported queer culture whilst also delivering a good quality product.

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• AB

  @AbsFabbs · 2 years ago

  Mac will never go out of style in my opinion. Back in the 90s Mac was the only makeup brand that carried dark shades. For that reason a lot of millennials and gen x are very loyal because they were the first to support us. I remember begging my mom to buy Mac makeup in the 90s. I still have drawers full now at over 40. I will always support them because they supported me. Plus their stuff is better than the trendy stuff that’s popular now.

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• LA

  @lauravampire1276 · 2 years ago

  Even if Mac isn’t as big as they used to be, I appreciate how progressive they were from the beginning. Their lipsticks will forever be held dear to my heart.

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• RR

  @rrenatabp · 2 years ago

  Honestly, I'm tired of influencer marketing and brands pouring money on cringey content creators so I'm glad mac isn't relying too much on it, even if I undertsand it can be very helpful for brands

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• PL

  @Pleasureoriley · 1 year ago

  Love this video. I am one of the original MAC US employees and worked for the brand from 1993 to 2006. Those are certainly some memorable times, which I share stories with my granddaughter. Back then, MAC artists were treated like Rock Stars ⭐️

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• AM

  @amakeupjourney · 2 years ago

  For those that don’t know, Victor Casale is still in the business, including bringing back some old MAC formulas, with his brand MOB Beauty.

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• AL

  @alienated1847 · 2 years ago

  I just bought two MAC items just last week and ive been in love. To me MAC is the pinnicle of luxury makeup, not Dior or YSL. I remember my mum bringing me to MAC counters when I was a kid and the vanilla smell of the lipsticks being so intriguing. To be able to buy a lipstick and an eyeshadow pallete is a dream come true of mine since I was 9. I hope MAC is here to stay

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• C.

  @c.v.3025 · 2 years ago

  I watch a lot of makeup release content and over the years I’ve seen a lot of brands come up and go under, and a lot of times people theorizing that MAC would be the next brand to go under. But a lot of the older content creators always doubt it because they have a lot of “quiet consumers”. All that means is that the brand is continuing to be successful in the way that it always was. By word of mouth, creation of community, and letting the quality of the product speak for itself.<br><br>To this day, Down to an Art is my favorite lipstick color from them.

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• FA

  @Facebodyfx · 2 years ago

  My very first lipstick was Viva Glam I. I was in college and purchased it at Nordstrom. I loved the chocolate smell and thought it was the most beautiful red. I am 56 years old and still wear it.

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• MI

  @MissGlitchXO · 2 years ago

  Personally, I&apos;m just happy RuPaul is in the thumbnail. To me, undoubtedly the most iconic of Mac&apos;s promotional images

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• LT

  @LtheGoddess7 · 2 years ago (edited)

  I started being a MAC customer in the mid 90s, then went on to work for them off + on for a total of 5 years. I started at the flagship Seattle Nordstrom counter—right after the Lauder buy out. It was an AMAZING time to be part of the company as we were a test region as MAC, not Nordstrom, employees. So there was a ton of fun, freedom + support!<br><br>A LOT has changed since then and the biggest part is that MAC is no longer an art/artist centered company, which breaks my heart. Under Lauder, it&apos;s become much more about numbers + financial bottom lines than artistry and play. It might not be obvious to consumers but those of us close to the culture know that it&apos;s just a standard corporate company now.

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• JI

  @jimmidominguez6875 · 2 years ago

  Netflix should make a show about their story!

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