The Rise and Fall of Max Factor

Comments · 272

• AN

  @ang_vs · 1 year ago · pinned

  I used to work for the brand from 2016 to 2021 and at that time the market was getting full with new make up brands and excellent fresh marketing strategies for any target audience (MF target audience's age is 35 plus). Unfortunately Max Factor fell behind and didn't follow through, so it lost many costumers, despite the fact that the products were great. In addition, the brand is clearly not a priority in Coty, the budget is limited and the marketing is criminally awfull.

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• VE

  @veronicanv2752 · 2 years ago

  Isn't it about time for Hollywood to produce a biopic of this legend that made their movie stars look like etherial beings on screen? Such an inspirational and human story.

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• MA

  @maimaisims · 2 years ago

  Imagine them going back to the golden age of art deco with their packaging and styling. I would eat that up

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• KA

  @katemarlor1816 · 2 years ago

  Ah! I was just telling a friend about Max Factor and how important he was to the cosmetics / makeup industry yesterday! If Steve Jobs and Bill Gates get mentioned as revolutionaries in the 20th century, so should Max Factor and Kevyn Aucoin.

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• AX

  @axolotl_observer · 2 years ago

  Please please I would love Max Factor’s biography video

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• MI

  @MissGlitchXO · 2 years ago

  I could be interested in seeing relaunching as Maximilian and going for an "antique" looking packaging. Golden Age glamor at the drug store. But that's just me

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• RE

  @Repulsiastorm · 2 years ago

  I don't even wear makeup but I love your deep dives on both channels, so well researched, placed within the wider cultural context and you're a joy to listen to.

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• KO

  @kolonarulez5222 · 2 years ago

  Bargaining his wigs for spots in movies for his children was such a ingenious move. Especially because it meant having watchful eyes on them. What a brilliant operation.

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• AB

  @Abby_Liu · 2 years ago

  imagine being named Max Faktor and not do something incredible like inventing modern makeup

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• HA

  @hannahmoran3660 · 2 years ago

  I visited the museum located in the old Max Factor building in Hollywood, and it was FASCINATING. So many incredible artifacts from that era (Marilyn Monroe’s black USO dress, a pair of Judy Garland’s ruby slippers), and so much information about the relationship between makeup and actresses in that time. Highly recommend going if you’re anywhere near LA!

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• IV

  @ivanalvava · 2 years ago

  I would honestly really love a biography on Max

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• RO

  @rosechabvuka6593 · 2 years ago

  This was so insightful! Please make a video on Smashbox

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