The TRUCK Market Just BROKE — $100K Pickups Sitting 90+ Days

$100,000 pickup trucks are sitting 90+ days on dealer lots — and the truck market data shows exactly why buyers walked away. Three years ago, dealers added $5,000–$30,000 markups to Raptors, TRXs and loaded Super Duty diesels, and people paid them. Today, full-size trucks average $67,446, the average new-vehicle payment hit a record $812, and nearly 29% of trade-ins are underwater. I pulled the Cox Automotive data, the J.D. Power numbers, the dealer surveys and the actual window stickers to show what's really happening to truck prices, dealer inventory and the working-class truck buyer. The surprising part: Americans didn't stop wanting trucks. Ram 1500 sales jumped 27% after the Hemi V8 came back. Tacoma and Frontier are up. But the F-150 Lightning sold just 148 units in August, and trucks priced above $60,000 are sitting nearly twice as long as trucks under $30,000. This isn't a truck problem. It's a price problem — and it changes how you should buy, sell or hold your truck right now. In this video: Why F-Series, Silverado HD and electric pickup sales are falling The $67,446 average truck price and the record $812 payment Which $100K trucks are stuck on lots (Raptor R, F-450 Platinum, Ram RHO, Sierra Denali Ultimate) Days-of-supply numbers for Ram, Jeep and Dodge What 0% financing and big cash-back offers really tell you Why 84-month loans and negative equity are trapping owners What 929 dealers admitted in the latest Cox survey Where the real deals are — and why a paid-off truck is your strongest position Are you holding onto your paid-off truck, or would you buy new at today's prices? Tell me what you're driving and how many miles are on it in the comments. Gas Tail investigates truck ownership reality — what breaks, what lasts, and what it really costs. No hype. No dealer spin. Subscribe if that's what you want from a truck channel. Incentives, pricing and inventory vary by region and change monthly. Always verify current offers with your local dealer before you buy. #PickupTrucks #TruckPrices #TruckMarket #Ram1500 #FordF150