The Brutal Truth About Social Media, Influencers & Comedy

What happens when a luxury real estate broker sits down with one of India’s most seasoned stand up comedians? Apparently not just jokes. Something far more calculated. Ravi Kewalramani and Amit Tandon sit across each other and end up dissecting attention like it is a business asset, not a vanity metric. They talk about why views without the right audience are just noise, why the OTT space is quietly running into a wall, and how both of them have stopped chasing numbers that do nothing for their actual growth. Amit goes deep into his 8 to 10 year long passion project on Partition, shares his perspective on the India’s Got Latent controversy, and drops the kind of advice for young comedians that does not sound inspiring at first but stays with you later. Ravi, on the other hand, breaks down why he walked away from multiple collaborations and what it really takes to build an audience that is actually worth something. ➖ 0:00 – 0:54 Intro: Meet Amit Tandon + what this podcast promises 0:54 – 2:25 Current phase: touring, scaling, and performing at bigger venues 2:25 – 3:14 Why comedians are writers first and not just performers 3:14 – 5:41 The partition story nobody talks about: hope, rebuilding, and unseen perspectives 5:41 – 6:40 Projects in pipeline vs harsh reality of the entertainment industry 6:40 – 8:12 OTT industry slowdown and why projects are getting cancelled 8:12 – 9:19 Views vs value: why most internet metrics are misleading 9:19 – 11:37 Audience quality vs vanity numbers in influencer marketing 11:37 – 13:57 The broken “exposure” economy and unpaid work culture 13:57 – 16:49 Why YouTube is becoming more powerful than OTT platforms 16:49 – 18:46 The rise of independent creators and self-produced content 18:46 – 20:41 YouTube films vs traditional box office economics 20:41 – 23:05 How template-driven content is killing creativity in OTT 23:05 – 24:39 How a comedian’s brain works: constant questioning of behavior 24:39 – 27:51 Real-life observations that turn into comedy material 27:51 – 29:10 Why humans behave irrationally in everyday situations 29:10 – 31:27 How jokes are structured: premise, setup, punch 31:27 – 33:04 What it feels like when a joke fails on stage 33:04 – 35:55 Handling hecklers and controlling the room 35:55 – 38:30 Dealing with insecurity as a performer over time 38:30 – 41:00 The craft of rewriting jokes and refining ideas 41:00 – 43:30 Controversy in comedy and dealing with social media backlash 43:30 – 46:00 Performer mindset under pressure on stage 46:00 – 48:30 What makes content truly connect with audiences 48:30 – 51:00 Evolution of comedy in India from stage to digital 51:00 – End Closing thoughts on creativity, content, and long-term thinking ➖ Follow us If you ❤️ Real Estate • YouTube 👉🏽 @rk.ravikewalramani • Instagram 👉🏽 @rk.ravikewalramani 👉🏽Instagram: rk.ravikewalramani • Facebook 👉🏽 Facebook: rk.ravikewalramani • LinkedIn 👉🏽 LinkedIn: rkmumbairealtors • Google 👉🏽 https://g.page/rkmumbai ➖ About Us: ➖ Established since 1988 we are 2nd generation Mumbai based real estate agents. We expertise in buying, selling, renting and investments of residential and commercial properties in Mumbai. We have more than 1,000,000 sq. ft. of commercial and residential properties in our portfolio. For any property related inquiries please contact us during regular business hours. We will be glad to assist you.