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I Quit My Job at Google to Start a Branzino Pop-Up Restaurant | Secret’s Out | NYT Cooking

695K views · Jan 17, 2026 · Howto & Style

Comments · 648

  • @FoodMischief · 8 months ago

    I also quit my job at Google 2 years ago and started a bakery in the Bay Area. I’m so proud of this dude

    1.4K

  • @katarinamarinkovic8661 · 8 months ago

    It is so beautiful to watch somebody do something they love and how brave he was to follow his passion.

    786

  • @Timmmby · 8 months ago

    Their popup was at a bar under my friends apartment for awhile, had no idea & they gave us a free branzino, bread and salad as they were closing up & it genuinely was just soooooooo fresh and delicious, highly recommend making a trip out to them to taste their food and support!

    436

  • @guiffzz · 8 months ago (edited)

    "i guess things move fast whenever you do" word to live by

    199

  • @rogerpardo6121 · 8 months ago (edited)

    As a Spaniard from a beach area on the Mediterranean, I find it amusing how people talk about their fear of eating fish.<br>On the other hand, I am a little concerned about these culinary fads that can lead to the depletion of an entire species. Please, there are many other fish that are just as tasty as branzino. Variety is the spice of life!<br>My sincere congratulations to Mason. He really seems like a charming guy and deserves all the success he is having.

    1.1K

  • @lv1543 · 6 months ago

    he is really intelligent with this whole operation. the data analytics skill carries him way farther than he realizes

    23

  • @mrV1et · 7 months ago

    Reminds of me but accept i didn&apos;t quit my corporate job. Started my banh mi shop VIETWICH in a gas station 11 years ago as a pop up every friday and saturday. Would sell out every weekend until I got my first brick and mortar which I opened up 6 years ago. Been on Yelp Top 100 in Texas several times and Yelp Top 100 in Us #15 back in 2023. Growth has been steady and looking to scale to more locations but there comes a point to how many banh mi you can sell a week or branzinis to keep up with food cost and labor cost before burning yourself out. Easier to do when your younger but eventually got to have good systems and people in place to keep quality at a high standard. &nbsp;I wish Mason good luck in his first brick and mortar. Specialty wine pairings with his branzino would definitely boost his profits.

    41

  • @stamat1a · 8 months ago

    as a greek i find it very weird that there are people out there who havent gotten to eat fish like actual fish lol

    226

  • @ashofaphoenix · 8 months ago (edited)

    This buy embodies so much of New York. You meet so many people especially in their 20s and 30s, who have a successful corprate career and then on the weekends they run events or work in fashion on the side or dj or &nbsp;pop ups. I love it. I will have to see if I can get a reservation, though I detest getting to green point.

    548

  • @sound.workshop · 8 months ago

    I quit my tech job to make synthesizers, I&apos;m reinvigorated by seeing this story. Bravo to Piscator!

    98

  • @phoonsiri · 8 months ago

    His fall back occupation could always be a state trooper. He&apos;s got the stash for it.

    85

  • @KrocodileKourtney · 8 months ago

    I love that he took the leap and bet on himself

    36

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