The Film ARG/Viral Marketing Iceberg Explained

Comments · 105

• ZE

  @ZelcherProductions · 2 years ago · pinned

  Sorry for disappearing again fellas but this too longer than expected. Hope you all enjoy and let me know what your favorite film ARG/publicity stunt was 👍

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• NE

  @Nerdtendo6366 · 2 years ago

  I think my favorite “viral marketing” stunt was when for Aqua Teen Hunger Force they put up super sketchy looking Light Bright like devices, yet people in Boston thought they were bombs leading to the whole city getting shut down. Just simple yet funny

  115

• NU

  @Nublet864 · 2 years ago

  Imagine graduating and suddenly you have to sit through a movie ad 💀

  45

• AL

  @aledandrian · 2 years ago

  The Detective Pikachu fake leak stunt and the Magnolia hotline ad are ingenious, definitely my two favorite examples on the whole iceberg (with an honorable mention to the Psycho campaign, especially for how ahead of its time it was)

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• LE

  @lemonade8660 · 2 years ago

  ZELCHER'S BACK ON THE MENU BOYS

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• AC

  @ActualSolitaire · 2 years ago (edited)

  I really need to do laundry.<br><br><br><br><br>Edit: did laundry.

  14

• BI

  @biggestnerdalive8476 · 2 years ago (edited)

  Basically Alan gets a pager from Flynn’s office that ultimately leads Sam to getting sent to the grid<br>(I’m a Tronhead)

  10

• JO

  @joshhickeysmoviereviews · 1 year ago

  District 9 had real life posters telling people to &quot;report non-humans&quot; and a phone number.<br>The Simpsons movie turned a 7-11 into a Kwik E MArt

  4

• JE

  @Jean-Paul-Lane-Valley · 2 years ago

  Actual &apos;Prometheus&apos; fan here, That fictional TED talk by Weyland is quite beloved by people who actually enjoyed the film and soe of those who didn&apos;t, it&apos;s actually sort of badass (as far as an evil business man can be).

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• CL

  @CluelessAnon · 2 years ago

  Genuinely don&apos;t know how I had never heard of the Dark Knight &quot;Why So Serious&quot; campaign until now. So much marketing stuff is wiped away and only left behind through word of mouth and reputation only. Thank you for another excellent video, Zelcher! Also, top-notch music selection for this video as usual.

  19

• NU

  @nuzitu · 1 month ago (edited)

  it&apos;s fascinating how much of internet culture and memes we knew and liked before social media era are results of viral marketing stunts

• PA

  @PastelOddity · 2 years ago

  I can’t believe we actually got an iceberg

  7