Tout ce qu'on vous raconte sur l'immobilier au Maroc est faux.

Casablanca: Why Luxury Real Estate Pays Less Than You Think In this episode of the Baytick podcast, Lionel interviews Aymane Laraki and Houda Rachdaoui, partners at SunLife, an agency specializing in high-end Casablanca properties—from Bourgogne to the Corniche, and from Aïn Diab to Dar Bouazza. A frank and insightful discussion, full of figures, about what the Moroccan real estate market rarely reveals. Prices per square meter, neighborhood by neighborhood: Aïn Diab: approximately 30,000 DH/m² (≈€3,000/m²) Aïn Diab Extension: approximately 25,000 DH/m² (€2,500 to €2,800/m²) Beginning of Dar Bouazza: 17,000 to 22,000 DH/m² (€1,700 to €2,200/m²) But Aymane Laraki immediately qualifies this assessment: within the same building, the price difference between two identical apartments can reach 80%, depending on orientation, view, overlooking, and floor—sunlight and exposure remaining, according to him, the primary criterion for a property's true value in Casablanca. Why new builds rarely appreciate in value. The two experts explain a rarely discussed mechanism: developers set their prices by anticipating future appreciation, meaning that the buyer of a new property is already paying, at the time of signing, for a portion of the increase they hoped to capture. They also detail the concept of a "psychological ceiling for the neighborhood," which limits resale value once a certain price level is reached. Rental yield by segment, with precise figures: Luxury real estate (sea view, high-end amenities): 5 to 6% Mid-range: 6 to 8% Affordable real estate: up to 10% The guests' conclusion: the more luxurious the property, the lower its rental yield—a sea view remaining "a functional asset, not an income-generating asset." The issue that is becoming a real public policy debate: the complete absence, in Morocco, of a public database of actual transaction prices (unlike the French DVF database). The guests and Lionel discuss a possible solution—agents declaring their own sales prices anonymously—and the cultural resistance to it. Also on the agenda: the real difference between a samsar (a type of real estate agent) and an agency (not a question of competence, but of compensation structure), how to buy property in Casablanca from abroad without traveling there, why the best deals sometimes take two months to sell rather than two days, and SunLife's ten-year ambition: to grow its portfolio from 130 properties to 1,300. Sources and references cited in the episode: L'Opinion (on the lack of regulated status for real estate agents in Morocco); Law No. 44-00 relating to off-plan sales (VEFA), amended by Law No. 107-12; French database DVF (Direction générale des finances publiques). ⚠️ The prices, ranges, and returns mentioned are those of the guests and reflect their agency experience—they do not constitute an official market guideline or investment advice. Find the full and condensed article of this discussion on the Baytick Journal: [link to the article on baytick.com/journal — can you confirm the exact URL?] Discover all our analyses on Moroccan real estate on baytick.com/journal, updated regularly. Subscribe so you don't miss an episode—new podcast every Sunday at 10 a.m. #MoroccanRealEstate #Casablanca #AïnDiab #DarBouazza #RealEstateInvestment #MoroccanResidentsArea #Baytick #LuxuryRealEstate #RentalYield Our website: https://baytick.com Instagram: Instagram: baytick_ TikTok: TikTok: baytick_lionel YouTube: @baytick LinkedIn: LinkedIn: lionel-emonide At Baytick, our mission is simple: To help buyers, sellers, investors, and Moroccans residing abroad (MREs) make better real estate decisions through reliable data, independent analysis, and real-world experience. We don't sell dreams. We strive to make the Moroccan real estate market more transparent. If you found this video helpful, subscribe to the channel and turn on notifications so you don't miss any new episodes of the Baytick podcast.