To JAK mówisz, sprzedaje bardziej niż CO mówisz! - Agata Koman i Ola Gładysz [pani od rozwoju]

🛍 Why does one customer buy blindly while another flees after the first sentence? What makes your words hit the mark—or completely miss their expectations? Together with Aleksandra Gładysz, a psychologist and FRIS trainer, we break down customer communication—a practice that has been helping companies for years to communicate in ways that customers… want to listen (and buy). 📌 In this episode, you'll hear, among other things: Why is a customer's thinking style so important (and how to recognize it)? What communication mistakes do we most often make (and how to fix them)? What are customer thinking styles and how to speak to them? Case studies: how simply changing the way you speak increased sales in your company. What can you change right now to make your customers listen, understand, and… come back? 💬 Ola shares examples that work for different clients, talks about research, checklists, and tools that help tailor communication – not only in sales, but also in marketing, within teams, and even in personal relationships. 🎧 If you want to connect better with clients (and people in general 😜) – you can't miss this episode. Let me know your impressions after listening! 00:00 Introduction 03:40 Which entrepreneurs most often struggle with communication? 05:10 Why can't people communicate with each other today? 06:00 What happens when one client "buys you blindly" and another doesn't respond at all? 10:25 Is it harder to "feel" the audience online than in an offline meeting? 14:55 Can we change our thinking and behavior? 18:10 Do you have any data that shows the scale of the problem? How many people actually lose customers due to inappropriate communication? 21:25 Do you remember a situation where, simply by changing the way they speak, a company started selling better – even though the product hadn't changed? 24:41 Is it best to target our core customer base or adapt it to everyone? ADD TIME: What customer thinking styles do you encounter most often? Can we distinguish them somehow? 34:22 Can you give us examples of specific slogans that work for a "researcher" and a "visionary"? 37:59 If we can apply this typology in the entrepreneur-client context, can we also use this knowledge in other areas of life, even in our personal lives? 41:30 What does it look like in reality: Agata (an athlete) and her husband Tomasz (a visionary); how can we get along better? 44:45 How can we work on communication and be open to ourselves? 47:03 What steps should we take to better understand ourselves internally? 48:55 Why did you choose FRIS from among all the available studies? 50:42 Case studies based on one of Ola's clients, before and after? 55:22 What are 2-3 signs that my speaking style isn't a good fit for my client? 57:53 What can I do differently TOMORROW in a conversation with a client online and offline? Based on a specific example. 01:02:18 Are there any questions that will help me recognize the interlocutor's thinking style – even if I don't know it? 01:05:30 What about the team? How can I teach employees tailored communication? 01:07:40 If the listener were to remember only one thing from this conversation – what would it be? 01:08:32 - Where can you be found if someone wants to delve deeper into a topic, test their Thinking Style, or consult with their team? 01:10:34 Ending Episode Guest - Aleksandra Gładysz - Instagram: pani_od_rozwoju Want to create videos that grab attention? 🚀 Take part in video workshops for PLN 0 - https://agatakoman.pl/warsztat-solovi... This podcast can also be your promotional platform. Want to become a podcast partner? Contact: [email protected] Take part in the next podcast episode! https://docs.google.com/forms/d/e/1FA... Check out the social media and development platform for local businesses: https://klublokalnychfirm.pl My products and how I help: https://kamanmarketing.pl/agata-wspol... Contact the KAMAN agency: https://kamanmarketing.pl/?utm_source... This episode was created as part of a paid collaboration. #psychology #communication #sales