Why Logos Are So Expensive

Comments · 275

• UP

  @Uppernorwood976 · 11 months ago

  I understand why rebrands can be so expensive, but I don’t understand why businesses think they are necessary if the existing brand is good.

  718

• MA

  @maccanorton · 5 months ago

  I never realized the London Olympics logo was supposed to be numbers...

  81

• VE

  @Vexcenot · 6 months ago

  <a href="https://www.youtube.com/watch?v=ZOOJaJab2nU&amp;t=173">2:53</a> that bottom right is devious

  120

• SP

  @space.tel-e-grams · 11 months ago (edited)

  I would have done that BBC rebrand for 6 mil. They got ripped off.

  361

• MA

  @manchetehouse5621 · 6 months ago (edited)

  I&apos;m pretty sure the BBC News app logo is supposed to evoke a world map<br><br>and &quot;Sport&quot; is... speed lines, I guess?

  75

• BE

  @belldrop7365 · 2 months ago

  Tbf, &nbsp;if a &nbsp;multi billion company asked you to design a logo that they would use to generate billions in profit... Would you charge them the same way you charged the kids making a lemonade stand?

  3

• LA

  @Larry · 8 months ago

  Speaking of the UK, Have you considered looking at Royal Mail&apos;s brief idiotic rebranding to &quot;Consignia&quot;? &nbsp; <br><br>My brother by total chance was one of the people who actually scrapped it.

  97

• DA

  @darkdoescodes · 3 months ago

  It&apos;s funny how I might not be keen on purely the logos, but when seeing how it fits into the wider branding I appreciate it more. The Austin one is a good example; to begin with I was shocked they&apos;d throw away that &quot;pedigree&quot; of their classic logo, then seeing how it&apos;s their branding for animal and other services... It makes a lot more sense. The BBC is another good example; I thought making the letters smaller made the logo less readable and felt a silly change. But the new logos for the BBC apps felt really nice and part of a wider design philosophy. When the apps are installed on your phone, they look striking.

  9

• UN

  @Uncivilcivilservice · 3 months ago

  <a href="https://www.youtube.com/watch?v=ZOOJaJab2nU&amp;t=230">3:50</a> &quot;some of the numbers even look illegible&quot; you know this is the first time I&apos;ve ever realised it&apos;s meant to be 2012 😭 its always just looked like a weird butchered representation of the British Isles to me 😂

  10

• OL

  @oliverstemp9132 · 11 months ago

  The London 2012 logo still looks good now. 😂

  310

• 21

  @21Shells · 6 months ago

  Man theres something about that Pepsi and London 2012 logo that is so 2010s. They both feel very youthful and I definitely feel like they resonated with me as a kid. The wider branding of the 2012 olympics was really good imo also.

  35

• IT

  @itisthesusie1754 · 2 months ago

  A while ago I worked on the launch of a TV channel associated with an existing media business. They spent over £100k on an outside company to the logo, which consisted of them typing it in a font and making a very slight kerning adjustment. Then they made me animate it for £500. It&apos;s currently being broadcast all over the planet.

  3