Meet The Most Viral Artist on The Internet (BBNO$ Interview)

In this episode of Behind The Wall, I sit down with bbno$—the rapper, songwriter, and internet sensation who has redefined what it means to go viral in music. From making songs for fun in his Vancouver bedroom to racking up billions of streams, bbno$ has mastered the art of blending humor, personality, and insanely catchy music to build a fanbase that stretches across the world. But his journey wasn’t always this clear. After a career-ending injury crushed his dreams of becoming a professional athlete, bbno$ pivoted to music—just for fun. What started as SoundCloud experiments turned into one of the biggest viral explosions in music history. His breakout hit Lalala with Y2K took over the internet, but what most people don’t know is that he was already going viral in China before the song even dropped. In this conversation, we dive into: 🎵 How bbno$ turned memes into millions 🎵 The Lalala phenomenon—how it changed everything 🎵 His legendary collaborations with other artists 🎵 The reality of staying independent and making it in today's music industry 🎵 The formula for making viral hits As a content creator, I’ve seen firsthand how bbno$'s music doesn’t just go viral - it becomes part of internet culture. His success proves that authenticity, humor, and creativity are just as powerful as any major label backing. If you’ve ever wondered what it really takes to make music your career independently, this is the episode for you. 🚀 Huge thank you to bbno$ for going Behind The Wall with us and dropping all this knowledge! And thank you to everyone who helped bring this episode to life and supported me throughout this journey! ✨ Check out our new Behind The Wall Merch: https://behindthewall.tv/collections/all Where You Can Find More of bbno$ 🎧 Spotify: https://open.spotify.com/artist/41X1T... 📸 Instagram: https://www.instagram.com/bbnomula/?h... 📺 YouTube: @bbnomoney 📱 TikTok: TikTok: bbnotiktok Where You Can Find More of Daniel 🎧 Spotify: https://open.spotify.com/show/5VjSRHd... 📸 Instagram: https://www.instagram.com/danielwall/... 📺 YouTube: @danielswall 📱 TikTok: https://www.tiktok.com/@danielswall?l... 0:00 - Intro 1:02 - The Story of Lalala 5:31 - Meaning behind Marketing in Music 9:47 - How Bbno$ Found His Way To Music 15:09 - How Music Allows You to Express Yourself 16:25 - Thoughts on Being Chronically Online 19:00 - Number of Songs written before the first big hit 23:57 - How Lalala was made 30:09 - The Art of Sustaining Virality 34:41 - Pressure to Perform Hit Songs after Lalala 37:38 - The Story of Edamame with Rich Brian 42:00 - Story behind the Viral Filter 44:53 - Bbno$ China Fandom 50:45 - The Song of Help Herself 56:48 - Songs that weren't Expected to be Hits 1:00:12 - Why Bbno$ was afraid to put out IT BOY 1:04:38 - Sampling Nile Rodgers and Lil Freak 1:08:34 - Collaborating with Moist Critical 1:09:57 - Music on Streaming vs Music on Radio vs Music on Sync 1:14:39 - Content Plan while making the Song 1:17:55 - Do you like your songs more when they do well? 1:19:45 - Impact of Tiktok on Music Industry 1:22:54 - Developing the Skill of Marketing 1:25:30 - Thoughts on Collaboration with Yung Gravy 1:29:01 - Were Bbno$'s Parents Supportive of Music? 1:35:33 - Advice for People who Want to become an Artist 1:37:54 - FIN