How Musicians Blow Up On Instagram In 2025

Music Marketing Strategist Jesse Cannon gives a thorough guide on how to get Instagram to promote your profile and get fans to investigate you and listen to your music through Instagram. 👨‍💻 Become A Member And Get Next Level Fanbase Building Techniques for $5 A Month @musformation 📩 Read my dissections of the artists blowing up where I show their secrets for $5 a month: https://musicmarketingtrends.com 📞 Book A Call With Jesse: http://www.jessecannon.com/consulting 🧭 Want A Roadmap Of How To Go From Zero To 1,000,000 Fans And A Searchable Way To Find THE REALEST Information On Any Subject In Building A Fanbase? HEAD HERE https://app.milanote.com/1V5DE815trLW... ►►► Use my code with Beacons to get their best current deal https://beacons.ai/signup?c=jessecann... Going Deeper In This Video: ► What You Can Learn From The Most Viral Artists of 2024 2024's Most Viral Musicians All Do These 3... ► How To Find a Community For Your Music - How To Build A Music Community ► How To Tell Stories Around Your Music How To Tell Stories Around Your Music Links: 📞 Book A Call With Jesse: http://www.jessecannon.com/consulting 📩 Music Marketing Trends Newsletter: The fastest growing newsletter in the music business https://musicmarketingtrends.com 📺 Subscribe To My Other YouTube Channel @musicmarketingtrends 🎛 Mix Or Master A Song With Me: http://foundsoundation.com/ 📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV 📘 My Book On Making Great Music: https://amzn.to/3BmJSRu 🧰 Free Tools: https://ko-fi.com/jessecannon 🖥 Learn More About Me: http://www.jessecannon.com/ 📱 Instagram, Twitter, TikTok @JesseCannon 🗣 My Discord Server: Discord: discord 👽 Reddit On Music Promotion: Reddit: MusicPromoTips Video edit by: @parker.premiere on IG Timestamps: 00:00 Introduction: The Power of Instagram for Musicians 00:48 The Four Pillar Framework for Instagram Growth 01:31 Pillar 1: Inform - Making a Strong First Impression 10:02 Pillar 2: Drip - Engaging Stories and Quality Content 14:58 Pillar 3: Reel - Mastering Instagram Reels 19:51 Pillar 4: Chat - Building Community Through Interaction 23:45 Conclusion: Expanding Your Reach Beyond Instagram Key Points on Promoting Music on Instagram 1. Instagram as a Reliable Platform: Instagram remains a dependable platform for promoting music, despite the hype around TikTok. It’s a place where potential fans investigate artists, stay in touch, and deepen relationships. 2. Four Pillar Framework: Inform: Ensure your profile clearly communicates who you are and what you do. Drip: Gradually reveal details about yourself to build intrigue and engagement. Reel: Utilize Instagram Reels effectively to showcase your music. Chat: Engage with your audience through comments and direct messages. 3. Profile Optimization: Profile Picture: Use a clear, culturally relevant image that stands out even in small sizes. Bio: Write a compelling bio that sums you up or piques curiosity. Links: Use the link in bio strategically to direct traffic to your most important platforms. Story Highlights: Create highlights for music, live shows, videos, and other key content. 4. Grid Posts: Pin your best posts to the top of your profile. Maintain a cohesive aesthetic, especially if targeting a younger audience. Use carousels and collab posts to increase engagement. Avoid over-archiving; keep posts that tell your story and engage fans. 5. Stories: Focus on quality over quantity; one engaging story is better than multiple mediocre ones. Use interactive elements like questions to boost engagement. Post announcements after high-engagement stories to maximize reach. Utilize the close friends feature to make your most engaged fans feel special. 6. Reels: Use Reels to showcase your music and personality. Avoid outdated promotional tactics in descriptions; instead, engage viewers with interesting comments. Tag relevant accounts and use local hashtags for localized content. Consider using Instagram’s new features like reminders and scheduling for strategic posts. 7. Engagement: Actively participate in comments on your posts and others’ to build community. Respond to DMs thoughtfully, balancing personal engagement with professional boundaries. Use tools like ManyChat for automated responses, but stay updated on Instagram’s policies. 8. Live Sessions: Announce live sessions in advance and collaborate with guests to maximize attendance. Prepare topics and engage with audience questions to keep the session lively and interactive. #musicmarketing #musicpromotion