Siegel und Labels: Wie streng wird wirklich geprüft? | Die Tricks...NDR

Whether on food, clothing, or packaging – seals and labels are everywhere. They're supposed to guarantee that products are sustainably, regionally, or fairly produced. But how reliable are these labels really? Reporter Jo Hiller reveals which seals and labels stand up to rigorous testing – and which are just empty promises. We take a critical look behind the scenes at supermarkets, fashion chains, and online platforms. Together with consumer experts, marketing professionals, and testing organizations, we show how companies exploit the so-called "halo effect" and why many seals can simply be bought. From questionable regional claims on food to recycled materials in clothing – find out in the video how consumers are misled and what you should look out for! Chapter overview: 0:00 Introduction: The Seal and Label Jungle 2:34 Regional Promises: How True Is "Regional"? 5:59 Rewe, Edeka & Co.: Label Tricks in Food Products 9:19 Regional Window: What's Behind It? 13:33 Purchased Seals: Our Experiment with the "Headpott" 21:21 The Business of Seals: How Companies Make Money With Them 25:14 Recycling Promises: How Honest Are Packaging Labels? 29:37 The Truth About Allegedly 100% Recyclable Packaging 35:06 Textile Labels Under Scrutiny: Sustainability or Marketing? 40:59 The "Green Button": Sustainability Seal for Textiles 43:44 Conclusion -------------- This video is part of the NDR series "The Tricks...". It was first broadcast on November 3, 2025. Consumer content from all ARD broadcasters is gathered here on this channel. 😊 By the way: Since MARKTCHECK is part of ARD, you can download this video for free over Wi-Fi and watch it offline on the go! ---------------- 📢 Do you trust seals and labels? Let us know in the comments! 🔔 If you enjoyed the video, please give it a like and subscribe to ARD Marktcheck for more exciting investigations. Subscribe here: @marktcheck 👋 WELCOME TO "The Tricks..." from NDR and WDR! You're probably already familiar with the exciting consumer tips from our colleagues at SWR Marktcheck, Markt NDR and Markt WDR, rbb supermarkt, ECHT?, FYI – Unsere Recherche, Dein Vorteil, Eine Minute Geld, and BUY BETTER. The "Tricks" series is an NDR production and complements the diverse content on the ARD Marktcheck YouTube channel. In hardware stores, drugstores, or restaurants – blatant deception is rampant. Market presenter Jo Hiller and the editorial team investigate where customers are being ripped off. 🔍✔ The team behind this episode: Writer: Jessica Ostermünchner, Christian Lang Camera: Robert Naczynsky, David Piepenborn, Michel Struve, Lutz Westphal, Hendrik Reimer, Bernd Hermes, Annika Wolf, Jose Vargas Editing: Stefan Szczuka Graphics: Alex Dreyer Commissioning Editor: Carola Beyer Image sources: IMAGO, COLOURBOX, Adobe Stock | Pixel Shot --------------------- ► Nachhaltigkeit & faire Löhne bei Palmöl & ... ► Wie seriös sind Siegel von Prüfengel oder ... ► Marke vs. No-Name-Produkte – was ist bess... ► Fisch & Meeresfrüchte: Das solltest du übe... ► Waschmittel und Weichspüler im Test: So tr... --------------------- ► More current information on our homepage: marktcheck.ard.de ► More practical everyday tips and tricks on our Facebook page: facebook.com/marktcheck ► We look forward to your comments – but please observe our netiquette: ard.de/die-ard/netiquette-100 ► Our legal notice: https://www.swr.de/impressum/ ► Our privacy policy: https://www.swr.de/datenschutz #seal #sustainability #recycling #sustainableliving