COMO UMA REDE COM 200 LOJAS E R$ 150 MILHÕES POR ANO FALIU?

🚀 Learn the editing techniques that have generated over 50 million views for us ↓ https://conhecimentodisruptivo.com.br... 🎯 Become a channel member starting at R$ 1.99 per month ↓ @conhecimentodisruptivo ⎯ Why did Contém 1g go bankrupt? Learn the story of the makeup and perfume brand that reached over 200 stores in Brazil and grossed R$ 153 million in 2013. In this documentary by Conhecimento Disruptivo, we follow the rise, crisis, and return of Contém1g. A journey that began with clothing, went through perfumes sold door-to-door, and conquered space in Brazilian shopping malls with lipsticks, eyeshadows, and illuminated mirrors. Founded by Rogério Rubini and Marta Rubini in 1984, the business underwent profound changes to become a well-known network in the cosmetics market. The expansion of franchises increased its presence throughout the country, while new ventures sought to bring products to more consumers. But the size of the network and its revenue masked difficulties. In 2017, the group recorded R$ 114 million in revenue. The following year, it filed for bankruptcy protection with approximately R$ 40 million in debt. How could a company sell so much and still not be able to sustain its operation? The video investigates the decisions behind this trajectory: the growth of franchises, the resumption of direct sales, the investment in multilevel marketing, and the financial problems that put the business at risk. A story that helps to understand why revenue, profit, and available cash don't always go hand in hand. We also explain the bankruptcy of the former operation, declared in 2021, and what happened afterward. The Contém1g brand was acquired by Sallve and returned to the market in 2023, under the creative direction of Julia Petit. The name returned to the packaging, but with new products and a different business structure. From the first manufacturing to the expansion in shopping malls, from judicial recovery to relaunch, discover what happened to Contém1g and what its history reveals about the Brazilian beauty market. Have you ever bought from Contém1g? Which perfume or makeup product left a lasting impression on you? Tell us in the comments. ⎯ 📲 Follow us on social media: 🎯 Instagram → @conhecimentodisruptivo 🎯 Facebook → Conhecimento Disruptivo 🎯 TikTok → @conhecimentodisruptivo ⎯ ⚠️ Important information: This is an original reproduction from Conhecimento Disruptivo. All rights reserved. This content contains, in whole or in part, content from the Conhecimento Disruptivo brand. Copyright ©️ 2026. All rights reserved. ⎯ 📜 Legal Notice: This video is not intended to defame or harm the reputation of institutions, companies, or individuals. The scenes used are for educational, journalistic, documentary, and entertainment purposes, following the principle of fair use. Any related concerns can be addressed via email ↓ 📧 [email protected] ⎯ 🕐 Chapters: 00:00 Disruptive Knowledge 00:05 Subscribe 01:03 Before Lipsticks Came T-shirts 05:08 What Was Behind the Window Display 08:17 When Selling More Doesn't Solve the Problem 12:30 The Name Returns With Another Operation