How to develop a strategy that wins in competitive markets | Roger Martin

Comments · 92

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  @94crocky · 1 year ago

  The way you keep going over the information to clarify and make sure you understand really helps us listeners retain more from repetition. It probably feels redundant or unnatural in the moment, but know that it is exactly what we need!!

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• RY

  @ryzarabino · 3 years ago (edited)

  <a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=135">2:15</a> How do you define strategy? <br><br>1) Where to play and how to win <br>2) Strategy vs planning: Complements, not substitutes<br><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=673">11:13</a> How does Military vs Business Strategy compare?<br><br>1) Military: What mattered were our capabilities and that of the competitors’, as well as the things that we will do vs the things they will do<br>2) Business: Started similarly, but evolved to include and put greater interest in the consumer<br>3) Strategy for competing vs for winning — which customers will you serve better than everyone else?<br><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=965">16:05</a> How do you create a winning strategy?<br><br>1) Understand your customers really well to develop the capabilities to serve those customers in a unique way.<br>2) After knowing who your customers are, you enter into the creative act. What’s a theory for how I might serve those customers better than anybody else? What are they missing? Is there something they long for?<br>3) Come up with a variety of theories and test the logic—which of these do we think has the best chance to create a win?

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• AN

  @anandvasani1 · 3 years ago

  YouTube is good because of such content - a salute to Mr. Roger Martin

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• HA

  @HambissaBurka · 2 days ago

  Problem solver creative great idea

• IT

  @ItgirlAI · 2 years ago (edited)

  <a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=1949">32:29</a> It’s a great for customers. REAL CHOICE . Choice. Real choice! Great point.🙌

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• LO

  @lolzorkont · 2 years ago

  Great episode. Already knew Roger Martin from his video &quot;a plan is not a strategy&quot; but now also ordered his book. Will arrive shortly.

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• RA

  @rajeshramkumar866 · 2 years ago (edited)

  Great insights, Roger! Having been an instructor of &quot;Operational Warfare&quot;, my take is that, for any military, the &nbsp;consumer is the NATION. Everything what a military does is to keep the nation &nbsp;&apos;running&apos; including all the businesses with your flavour of strategies. Thanks!!

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• VI

  @victorportes6876 · 2 years ago

  You guys are so inspring, super Thnx!

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• BS

  @bscromania · 4 years ago

  &quot;Strategy and Planning are two different things.&quot; That is correct, but only for Strategy as a construct of choices on Strategy&apos;s two dimensions and capabilities required to support those choices, resulting from a process called Strategy Formulation, or Strategy Development. At the end of that process, you can say: &quot;This is my Strategy!&quot;. Great, but that is only an intention, an aspiration, a statement. As brilliantly might it have been formulated, Strategy as a process, more precisely as Strategy&apos;s Management process, incorporates much more than that. <br><br>Since bringing your Strategic Choices to life requires to fill the gaps between the capabilities that you posses today and those required to support the choices that you have made, you actually need a plan about how will you fill those gaps. You need Strategy Execution, which means Strategic Planning, as a process of producing the consequential Strategic Plan, and the process of executing that plan. So Strategy Management, as process, is Strategy Formulation + Strategy Execution. Therefore, &quot;Strategy and [Strategic] Planning&quot; are not quite two different things. In fact they are the two faces of the same coin: the Strategy Management process.

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• MT

  @mty1966 · 4 years ago (edited)

  <a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=959">15:59</a> Q - What do you need to create a strategy?<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=1019">16:59</a> Q - What is the next step after understanding the customer?<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=1226">20:26</a> How many possibilities should a strategy session comes out with?<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=1316">21:56</a> Summary<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=1405">23:25</a> Q - How many segments can you select to play?<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=1671">27:51</a> Q - Is being no 1 a segment in a checkpoint?<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=1830">30:30</a><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=2010">33:30</a> Q - How do choose the most likely winning option? - What need to be true? What we worry not likely to be true?<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=2155">35:55</a> Q - How long does this process takes?<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=2280">38:00</a><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=2642">44:02</a><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=3012">50:12</a><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=3249">54:09</a><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=3309">55:09</a><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=3439">57:19</a><br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=3469">57:49</a> Management Systems<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=3889">1:04:49</a> Summary Management Systems<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=4197">1:09:57</a> Q - How do you measure strategy?<br><a href="https://www.youtube.com/watch?v=CLLcSijH6js&amp;t=4437">1:13:57</a> Q -

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• KH

  @khalidmemonazeemi6620 · 1 year ago

  It is a wonderful podcast, well well-prepared questions.

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• BS

  @bscromania · 4 years ago

  The &quot;tallest local peak&quot; is a good reason to consider a matrix of potential choice types to consider. For instance, if you consider 3-5 choice types for WTP and HTW, you would look at a 3x3 or 5x5, or 3x5 matrix of choice types, therefore considering 9, 25, or 15 combinations. Not all of them may work well together, but one or some of those combinations may potentially be your most successful Strategic Positioning.

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