Why Nokia Missed the Smartphone Shift
278K views · Jun 6, 2026 · News & Politics
Comments · 438
@CNBCi · 3 months ago (edited) · pinned
Thanks for watching "Built for Billions," a series from CNBC International uncovering the blueprints behind the world’s biggest tech empires—including how they scale, monetize and dominate markets. Our third season is focused on Nokia. Watch the other parts below:<br>Inside Nokia’s New Money Machine - <a href="https://www.youtube.com/watch?v=LPfyGy5qKw0">https://youtu.be/LPfyGy5qKw0</a><br>How Nokia Plans to Win the 6G Race - <a href="https://www.youtube.com/watch?v=yj9FR1BX-LU">https://youtu.be/yj9FR1BX-LU</a>
19
@gideonkpami5646 · 3 months ago
This is a big lesson. You're not too big to fail. Always check the trends, the data and the numbers and act accordingly. Don't have a blind spot .
222
@manuelquiero · 3 months ago
What I miss with Nokia is they really give effort in designing their phone hardware. Every phone they release looks so unique and different from others.
225
@SnowconeGumboot · 3 months ago
Man 2001-2002 I swear the entire school had 3310s…. Classic phone!
110
@wilson5377 · 3 months ago
Still, miss Nokia & Blackberry.
334
@oddiunapologetic · 3 months ago
Nokia, Motorola and Blackberry should have teamed up to make a third smartphone OS that could have rivaled android & ios
112
@Gary0557 · 3 months ago
We'd charge the phone to 100%, then use it all day heavily, and next day we'd wake up and it would still be on 98%.
259
@harry1583 · 3 months ago
Back then all I needed is a phone that can play my mp3. 😂 Phones now are practically a mini computer.
63
@AlexandreGomes-c1u · 3 months ago
Now I use a Galaxy S23, but I still have a 6820 and a 7250i at home... Both have lovely designs
20
@johnl.7754 · 3 months ago
Android phones maybe was a bigger killer of Nokia than iPhone since iPhones until recently was a high end phone which still left a lot of the market for Nokia.
65
@consmercado3843 · 3 months ago
I loved their phones when I was in College
19
@am_pm_oneseven · 3 months ago
It's sadder when considering that Nokia were genuinely innovative, trustful, and cared about their customers. At its peak they were one of the best run companies in the world from a business and service perspective, something that few others have ever achieved.
37
Up next

What Happened to Sony Ericsson?
History of Gadgets · 537K views

From Bankruptcy to NVIDIA's $1B Bet: The Nokia Resurrection
CoreSight · 1.6M views

The Lexus LS 400 Happened When The Government Tried To Protect Detroit — Jason Cammisa Revelations
Hagerty · 1.4M views

The $20B Mistake That Destroyed BlackBerry
Behind the Stock · 13K views

The Death of Small Smartphones
91Tech · 291K views

How Tech Brands Destroy Themselves
XDA · 94K views

Why The Windows Phone Failed
Apple Explained · 3.1M views

Why Japan Can’t Produce Another Sony | AB Explained
Asian Boss · 1.4M views

What Did People in Ancient Rome Actually Do All Day?
Rome Unscrolled and Before Civilization · 1.3M views

The Rise and Fall of Nokia, the Finnish Giant That Ruled Phones Before Losing to the iPhone
Tech District · 424K views

The Struggle of Building the Original iPhone - The Untold Story
ColdFusion · 4.6M views

The Indestructible Phone That Destroyed Its Own Company
The Infographics Show · 277K views

The Brilliant Scam of Apple Devices
Slidebean · 285K views

How Apple Took Over Japan | AB Explained
Asian Boss · 616K views

The Rise & Fall of Sony Ericsson, Joint Venture That Made World's Coolest Phones & Missed Smartphone
Empire Circuit · 90K views

The Rise and Fall of TomTom: The $6 Billion GPS Giant That Ruled Every Car, Then Lost to Google Maps
The Fatal Board · 316K views

Inside Nokia’s New Money Machine
CNBC International · 741K views

Rise and Fall of BlackBerry: Waterloo’s Email Empire Lost to Apple’s iPhone Keynote
Tech District · 181K views

De Beers: The Death of the Diamond Empire
Mason Mignanelli · 1.6M views

How Nokia Plans to Win the 6G Race
CNBC International · 182K views