I Worked at SuperBike Factory, I’m not Surprised They’ve Fallen
220K views · Jul 22, 2026 · Autos & Vehicles
Comments · 919
@OnTourMoto · 2 months ago · pinned
Want to help? SUBSCRIBE!!! If you’ve been affected by this either as staff or customer reply to this comment with your story
8
@simonbarnes4212 · 2 months ago
James, I worked with you during your time at SBF and I think you’ve been very lenient in your video. They were far worse.
377
@willgarrod9907 · 2 months ago
Any motorcycle company that goes bust in July……is run by idiots, plain and simple!
182
@f19ash · 2 months ago
The way their Autotrader advert descriptions had no details about the bike other than a single colour but a wall of words about finance was a red flag. They couldn’t even be bothered to tell you whether it had heated grips or not so I ended up simply ignoring all SBF adverts.
97
@Pallethands · 2 months ago
My right ear enjoyed this video
275
@chuckelbrothers · 2 months ago
Well said was never a bike shop just a finance house
154
@gavinlew8273 · 2 months ago
CEO wants to run an automated factory not a sales dealership, while boardroom thought they were running a call centre.
11
@ginandtreats8556 · 2 months ago
Well said James, it's nice to know there are people in the industry who still have integrity. Good luck for your future.
76
@wilswood8137 · 2 months ago
Went in a couple of years ago, with a budget of 18k, they didn’t want to know me because I didn’t want finance, so glad I walked away, the Mac branch is local to me, and to be honest, the bikes in there were not in great condition, not surprised they’ve gone bust at all<br>Feel sorry for the staff though
90
@beefy0978 · 2 months ago
The sales staff successfully talked me out of two purchases. I will not be alone…
61
@stuarthunter7559 · 2 months ago
Unfortunately this staff revolving door is now normal in the UK. I have had it done to myself a few times. The funny thing is I had previously run companies and the training in the companies I joined was dreadful with people who were basically just excel spreadsheet watchers being termed as Managers with absolutely no experience of being one ...
17
@Bachsrides · 2 months ago
In 2023 they were bought by Enact, a private equity firm. So it's just followed the typical pattern of private equity owned companies.
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