The Dying Art of Hand-Made Restaurant Signs | NYT Cooking
448K views · Jul 11, 2026 · Howto & Style
Comments · 378
@AmandaChoy · 2 months ago · pinned
Hi, everyone! I'm Amanda, the director and lead producer of this documentary : ) What's everyone's favorite sign in NYC? Or the city/town you live in? Mine is Golden Star Radio's neon sign in San Francisco Chinatown, where I spent many weekends as a kid growing up in the Bay.
296
@bukojuice12 · 2 months ago
I will happily watch 7 seasons of Noble Signs on Bravo. ❤
847
@bgtaylor89 · 2 months ago
This should actually be a show. I guarantee is would be a hit, despite the lack of moronic drama. The real issues and interesting clients would be enough to enthrall plenty of people.
139
@susanlaws5744 · 2 months ago
This is why I love New York. True artists. I will never look at a sign the same way again.
389
@nysignmuseum · 2 months ago
Thank you Amanda and NYT Cooking! You told our story in such a beautiful way- we are forever grateful!!<br><br>The sign museum is open for tours and workshops- if you’re interested in learning more check out our site or book a tour today! Tell us the NYT sent you!!
79
@pull_up_the_roots · 1 month ago (edited)
As a designer, I'm <i>so glad</i> that well designed custom and hand painted signs have been making a comeback over the last 15-20yrs. They have so much texture, soul, and uniqueness.
33
@basilanderson6697 · 2 months ago
A large form hardcover book of these would be amazing and sell like gangbusters!
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@sunsetvioletnumber17 · 2 months ago
I loved this documentary. It was so well done. The signs in New York can’t be beat, and I’m glad Noble sign is carrying on the tradition.
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@tommy1334 · 2 months ago
Wow, this was really well done. NYT Cooking should really branch out and do more of these kinds of stories. There are so many passionate people, hidden in their own worlds doing awesome work, and this type of series truly showcases the genuine New Yorkers people want to watch. I forgot I was watching a NYT Cooking video, this really felt like a documentary I could get lost in. More of the hidden gems NYT!!!
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@Mari-q2t7k · 2 months ago (edited)
I love stories like this. Preserving history and a trade. And "weirdos" make the world a better place. ❤
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@ThreeRunHomer · 2 months ago
The Radio Bakery sign is a stunner.
11
@dillspitzen · 2 months ago
This video just made me realise how important signage design is to me and how much I judge businesses for having horrible designs 😂
27
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