Alex M H Smith

11K subscribers

I'm Alex, author of No Bullsh*t Strategy and advisor to some of the world's greatest brands and leaders. Everyone knows the world is changing fast. Building is cheaper. Analysis is instant. Iteration is constant. Barriers to entry are dropping everywhere. The future is uncertain. But one thing won't change: Those who think best will win. In business we have a word for this: strategy. Strategy defines your offer, your uniqueness, your focus—and ultimately, how you win. It's a pretty big deal. So it's a shame most of it is, if we're honest, bullshit. Generic, timid thinking that amounts to little more than a bunch of "best practice" initiatives. We used to get away with this. Things moved slow. We'd be fine. Those days are gone. Today, real strategy matters. The creativity to see what data doesn't show. The courage to make one clear decision. The charisma to bring people with you. This is strategy. And it's what I'm here to help you with.

32:58

This is the hardest time ever to run a business (strategy expert explains)

Alex M H Smith · 98K views · 3 weeks ago

34:24

Why online business advice doesn't work in real life (strategy pro explains)

Alex M H Smith · 36K views · 2 weeks ago

28:35

Why marketing isn't working anymore (strategy pro explains)

Alex M H Smith · 142K views · 1 month ago

20:04

Why most marketing is a waste of money (strategy pro explains)

Alex M H Smith · 23K views · 3 weeks ago

27:03

Why natural strategists make business look effortless

Alex M H Smith · 13K views · 5 months ago

23:22

AI is making you average (business strategy expert explains)

Alex M H Smith · 6.5K views · 2 months ago

42:50

How to survive the next two years of business (strategy expert explains)

Alex M H Smith · 19K views · 8 days ago

26:31

Why doing business "the right way" isn't working anymore (strategy pro explains)

Alex M H Smith · 6.7K views · 4 months ago

23:11

How the hell do businesses stand out in 2026? (strategy pro reveals)

Alex M H Smith · 26K views · 1 month ago

25:27

These are the businesses that will win the next 2 years

Alex M H Smith · 10K views · 6 months ago

24:52

My Ultimate Business Strategy Blueprint (Step by Step)

Alex M H Smith · 7.1K views · 1 year ago

22:53

This simple question is about to make some businesses crazy rich

Alex M H Smith · 4.5K views · 3 months ago

26:37

Why business feels so hard now (a strategist's take)

Alex M H Smith · 5.3K views · 5 months ago

20:51

How to Write a Business Strategy (that isn't BS)

Alex M H Smith · 7.8K views · 1 year ago

19:03

The only strategy that works when AI makes everything easy

Alex M H Smith · 2.4K views · 7 months ago

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