РЭП: как бедняки из трущоб стали королями стиля

Lapochka - 100% natural sugar-free lemonade. Find us on Yandex Lavka, VkusVill, major retail chains, and marketplaces: https://clck.ru/3MjvtS Advertisement. Advertiser: Sole Proprietor A.E. Balyklov. Taxpayer Identification Number: 740104921385, ERID: 2SDnjcmxF4h Hip-hop has come a long but fascinating way—from baggy pants to contracts with Louis Vuitton. I've collected images that tell this story through style. Everything in the shot is from Yandex Market. View the collection: https://clck.ru/3MkufC Advertisement. Yandex Market LLC, Taxpayer Identification Number (INN) 9704254424 erid: CQH36pWzJqCKw53BSUgw8fQHTFvYAEUMNCH9Vx5B4wh1wp Rappers have taken over fashion—and you might not even notice. The sneakers in your wardrobe, the hoodies you wear, the brands you covet—all of these have entered popular culture thanks to hip-hop. Even if you've never listened to rap. This video isn't about music. It's about how people without connections, money, or prospects created their own language through clothing—and made it dominant in global culture. Why did rap make appearance more important than social status? What do shoplifting and high fashion have in common? How did Kanye West become a designer, A$AP Rocky redefine masculinity, and Travis Scott become the leading ambassador of chaos and grunge? This episode features Lo Life, Billionaire Boys Club, Yeezy, logomania, vintage, absurd luxury, and, most importantly, how rap taught the whole world to express itself through clothing. This episode is about style as a means of survival. And about why you, too, are a bit of a rapper. Special thanks to the experts who helped us create this episode: Ariel Davydov – my friend and a veteran of rap culture. Ramil Shakirzyanov – stylist, owner of the men's styling agency Raw Dreams agency. Timestamps: 00:00 — What this episode is about 02:36 — How hip-hop came to Russia 05:28 — How Timati influenced the style of Russian rappers 06:45 — Advertising integration 08:24 — New wave rappers: Feduk and Pasha Tekhnik 10:13 — Freshmen of Russian hip-hop culture 13:11 — Rappers as new heroes of the generation 13:55 — The language of sneakers as the foundation of hip-hop culture 15:55 — How fashion brands began to notice rappers 16:09 — The legendary contract of Run-D.M.C. with Adidas 17:08 — Top Brand Collaborations with Rappers 19:31 — Dapper Dan: The Father of Logomania 24:16 — Advertising Integration 26:28 — Style Pioneers: A Brief Excursion 26:38 — The History of the Kangol Brand 30:05 — Kanye West, Pharrell Williams, and the New Era of Design 33:01 — ASAP Rocky and Travis Scott: Key Trendsetters in Fashion 34:28 — Street Fashion as the Dominant Language of Contemporary Culture Created by TAPE Production https://tape-production.ru/ Instagram: tapeproduction Made by Oguretc Studio Instagram: oguretc.studio Contacts and Social Media: MAX https://max.ru/pashaosovtsov Instagram Instagram: osovtsov Telegram https://t.me/osovtsovgovorit VK https://vk.com/pashaosovtsov Rutube https://rutube.ru/channel/37699457 *The Meta company is banned in Russia Look 1 Kappa x Obladaet Jersey Stone Island Nylon Metal Pants Awake NY x Jordan Air Ship Sneakers Rhoe Bermat Chain Horisaki Hat Look 2 PROJECT G/R Hoodie (from Spin4Spin) Arligent Shorts Timberland x Nonnative Boots #fashion #style #rap #fashion #style