How Corruption and Greed Led to the Downfall of Rock Music

Comments · 9.5K

• SC

  @Sceen-name · 1 year ago

  Anyone remember calling into the radio station and making a song request? So satisfying when they did it with a shout out.

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• MI

  @michaelgaesser7796 · 2 years ago

  Rick Beato not a team player?  He's not only a genius in what he's created here on YouTube, but he is loyal to where he came from: the music and the musicians.  Thanks Rick.

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• RI

  @ritualentertainment · 2 years ago

  I worked as a producer for a music channel back in 2006. One I day suggested to the channel director that we create a request rock show amidst the babble of the commercial stupidity. He said no and summarized it with one sentence: "People don't tell us what's cool, we tell people what's cool." That's when I knew real music was dead.

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• AN

  @andyman2583 · 1 year ago

  I'm a program director at a radio station in the US (yes we still exist). I can say that everything they're discussing is spot on, and with the decline of radio, it's only gotten worse. I'm lucky enough to still have a lot of independence and i am still able to schedule all of my station's music on my own. But there's only a handful of us left. It's sad what's happened to radio, but those of us who are still doing things the right way are going to continue to do so until they take it away from us... In essence, we're going down with the ship.

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• GR

  @gregb91401 · 2 years ago

  I worked in a major studio in Hollywood from 1995-2005 and this conversation and examples was EXACTLY how things went down.

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• MI

  @mikebolton3816 · 2 years ago

  I was a DJ at that time. I started in 1990. It was horrific to see the consolidation destroy basically everything I had worked for.  Interning, working my way up, and I got replaced by a computer/ repeater.  We went from folks that actually did public relations, and played real music.  CMJ meant everything, we did remotes, we did local news, local commercials, PSA...  ONCE CLEAR CHANNEL CAME IN, IT MADE US NOTHING BUT BUTTON PUSHERS, AND IT RUINED THE ENTIRE Radio CAREER.  THANKS TO MONOPOLIES BEING ALLOWED,  I HAVE A COMPLETELY USELESS COMMUNICATIONS DEGREE.

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• TH

  @thomaslabelle922 · 2 years ago

  This corruption has gotten into and ruined everything. Music, journalism, politics, education, science, medicine ... well ... everything.

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• R.

  @r.williamcomm7693 · 9 months ago

  There was once a time when we got in the car and tuned the radio before pulling out. Now I can drive hours without radio. The industry cut its own wrists.

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• ZE

  @zenwarrior3603 · 2 years ago

  And how many great musicians, songs, albums and concerts have we all missed because aspiring musicians decided, "why bother... it's just not worth it". What the handful of greedy & corrupt people did to the music industry was criminal.

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• DL

  @dlangegoogle · 2 years ago

  Having lived through this as a radio programmer from the 70s, a radio consultant in the 90s, and a VP of progamming at Clear Channel (and others) this is an accurate assessment of what happened.  Corporate greed, consolidation, mergers, and chaos in the systems that built both radio and records/music in the 60s, 70s, and 80s.  Another factor in radio programming that RIck only touched on here is radio becoming reliant on music research.  This amounted to auditorium tests where we would play 5-7 seconds of a song in a hotel conference room of 100 men or women and they would grade the song on a 1-5 scale - it was also done over the phone and later online .   Of course the songs they knew and the library songs tested high and newer stuff was not as high.  More and more the older songs tested a lot better and the airplay became more focused on the library.   When you add all the producer and record company issues it even makes the issue worse  Great video Rick and Jim

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• EM

  @emenem6131 · 2 years ago

  Remember waiting for a record to drop…hitting the record store with excitement, pulling the album out of the sleeve at home, carefully dropping the needle, sitting or lying in the floor, and studying the artwork and upcoming songs on the first listen. IT WAS SUCH A COOL EXPERIENCE….alone or with friends. Man that was a long time ago.

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• KO

  @konradhenkel7284 · 10 months ago

  All this makes me really sad... corporations and greed have destroyed everything...

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