Why Gen Z stopped watching TV news ft. Sarthak Goswami

Free entry, 45,000+ attendees, and India's biggest tech business event - don't miss this one. Register now: https://www.odoo.com/r/Q9nd Building an independent newsroom from scratch requires more than just going viral -it takes relentless ground reporting, sharp satire, and consistency. In this episode of Learn by KK Create, ‪@SundaySarthak‬ the raw behind-the-scenes of making the Sunday Show. What we talk about: •His Weekly Workflow: How he researches, shoots, and edits a full episode in just 3 days. •Shooting on Ground: Making real documentaries like Byrnihat with just a 4-person crew. •Writing Jokes & Handling Backlash: How to make news funny without crossing the line on sensitive topics. •Picking Stories: Why viral internet reels matter just as much as serious politics. •The Business of News: How independent channels actually make money and survive. If you want to create content or understand independent journalism, this episode is for you. Guest recommendation form: https://docs.google.com/forms/d/e/1FA... ------------------------------------------------------------------- Timestamps: 00:00:00 – Meet Independent Journalist Sarthak 00:01:17 – Three Day Production Cycle 00:02:28 – Shortlisting News Every Week 00:05:20 – Best Newspapers For Updates 00:06:56 – Team Discusses Show Structure 00:09:44 – Odoo Business Event Sponsor 00:10:22 – Live Script Recording Setup 00:12:30 – Views Length Retention Graphs 00:15:50 – Sunday Show Becomes Midweek 00:17:34 – Writing Jokes Without Offending 00:21:29 – Punching Up Not Down 00:24:25 – Who Watches The Show 00:26:55 – How News Channels Earn 00:30:45 – Bernihat Pollution Documentary Story 00:53:25 – From Store Room Success ------------------------------------------------------------------- Credits Host: Kavya Karnatac Guests: Sarthak Goswami (@SarthakGoswami) Creative Producer: Ankit Bisht (@ankittbishttt) Lead Editor: Nikita (@street_lens_in) Co-Editors: Gagan Prajapati (@prajapati_gagan56) , Krish Yadav ( @chris.up_ ) Researcher: Adhinayak Kaparwan ( @adhinayak_ka_thela DOP: Gaurav Mandal (@gurvmndl ) Thumbnail: Aanchal ( aanchal_creates ) ----------------------------------------------------------------------- About Learn by KK Create Learn by KK Create is where creators learn from creators. We bring you raw conversations with some of India's best creators, their journeys, struggles, systems, and the strategies behind their success. -------------------------------------------------------------------------- What you'll find on this channel: Deep-dive podcasts with creators Behind-the-scenes of our shoots and creative process Breakdowns of viral content Actionable creator insights Real stories. Real growth. Follow Learn by KK Create: Instagram: @learn.kkcreate YouTube: @learnbykk.create Business Enquiries: [email protected] Instagram instagram.com/learn.kkcreate Linkedin linkedin.com/in/kavya-karnatac