why jojo siwa's "bad girl" rebrand failed 🎀💀

Comments · 1.3K

• AV

  @avej99 · 2 years ago

  Her “mature” rebrand somehow feels just as childish as her old brand. Like her black make up and outfits are literally just her old outfits but with the colors turned down. Humping things and acting comedically sexual don’t automatically make something mature. Crass and vulgar yes but not necessarily mature

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• DA

  @danicee · 2 years ago (edited)

  The problem with branding child stars so they can transition into adulthood is that they seem to emphasize sexiness over maturity, which sells well because adults fetishize young adults. Being an adult is more than acting promiscuous or sexy, there’s more to life than who we’re with or attractive to.

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• AB

  @absolutelynotellen · 2 years ago

  Her rebrand was basically the kidzbop version of Miley Cyrus' Bangerz era rather than exactly rebranding herself as an artist or exploring her identity 💀

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• MO

  @monaeckle · 2 years ago

  I've seen so many people get angry at Olivia Rodrigo for being a "bad example for children" with her suggestive dance moves on the GUTS tour which is just so ridiculous. We need to allow artists to grow up and change, it's not their job to be child-friendly!

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• MA

  @MariU9 · 2 years ago

  I honestly don&apos;t think Jojo <b>knows</b> who she is as an adult, or like, a person. She&apos;s always had to be ON her whole life, I don’t think she&apos;s ever been given the space and time to figure out who she genuinely is and what she genuinely likes.<br><br>Just yesterday I saw a recent Zendaya quote where she talks about how transitioning into playing adult roles has been hard for her, and you understand that it&apos;s because she didn’t hit normal social milestones due to being a child star, so she doesn&apos;t know what a normal adult, or even young adult, is supposed to be like. I feel this might be especially true for Jojo, who was not only a child star but a <b>brand</b> her whole life.

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• TA

  @taylornusteling8692 · 2 years ago (edited)

  It honestly wouldn&apos;t be shocking if this whole &quot;Karma&quot; routine is a glorified distraction from the disturbing allegations against her and Jessalynn. And the fact that she invited Colleen and James to her release party. Sigh.😬🤦🏼‍♀️

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• JO

  @joshlikesfries · 2 years ago (edited)

  The fact that many child celebrities need to “rebrand” themselves is actually really dystopian. It is actually really thought provoking to think that we need to think oursleves as a product something to lure people in or just something to make money off.

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• NE

  @Neoqueenchaoswastaken · 2 years ago

  I think her main issue is that she doesn’t have an audience for the rebrand. She dedicated years of her life building an extremely child friendly brand with glitter and rainbows. Now that she’s going out of her way to do the opposite she loses the child audience she had before, and due to her previous branding can’t find an audience that’ll take her seriously.

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• SA

  @Sawdust_and_Diamonds · 2 years ago

  I feel like no child star has rebranded themselves better than Zendaya. And that&apos;s because she wasnt even rebranded. She did another Disney show, one in which she portrayed a more mature character than the past one. And slowly started to take on roles that were more challenging and mature. I think her fashion and her developing into a style icon did a lot of the heavylifting too.

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• DO

  @Dominique129 · 2 years ago (edited)

  Its really sad when you think about it because she is another child star that was exploited by adults (i.e. her mother, Abbey Lee) and was allowed to form inappropriate &apos;friendships&apos; with adults (Colleen &amp; James). And the brainwashing worked because she defends them still and has her own allegations of cruelty towards young girls. I can&apos;t remember but she was on a podcast and said something along the lines of being scared of therapy and as outsider looking in, she certainly could benefit from therapy to unpack the bullying &amp; her chaotic childhood. Full transparency I hated Dance Moms it felt like I was watching brain rot lol

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• IT

  @ItKnowsYou · 2 years ago

  Let&apos;s be honest, the phenomenon of an adult &quot;rebrand&quot; is a heavily gendered concept. Male child stars may go through transitions as they age, but the way young women feel pressured to either become a &apos;mature&apos; star or forever remain infantilized is unique.

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• BR

  @brieffs · 2 years ago

  When parents complain that a celeb is a bad role model, it tells me that they are failures as parents. YOU are the role model for your kiddo, not some rando on TV or social media.

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