How Lebron James Built A Billion Dollar Business Empire With Maverick Carter

Maverick Carter sits down with Rich Kleiman for a wide-ranging conversation about LeBron James’ next chapter, the end of an era, and the blueprint they built together. Recorded live in the Hamptons for the latest Boardroom Talks, Mav opens up about what LeBron’s eventual retirement could look like, why nothing can truly replace the feeling of competing in front of thousands of fans, and how the next phase of LeBron’s career could center around golf, lifestyle, investing, and entrepreneurship. Carter also breaks down the evolution of LeBron’s business empire, the story behind partnering with Fenway Sports Group, the early days of building a business around LeBron, the impact of The Decision, the future of the Nike partnership, the changing signature sneaker business, and the people – including Randy Mims – who helped make it all possible. Plus, Mav and Rich discuss the blueprint LeBron and Kevin Durant created for athletes in business, why they never combined their respective empires, and the one thing Carter has always chased throughout his career: the respect of the people he admires most. Topics include: 00:01 LeBron’s Next Chapter & the End of an Era 05:19 What Can Replace the Feeling of Playing Basketball? 08:35 Building LeBron’s Business Empire Beyond the NBA 12:15 The Story Behind LeBron’s Fenway Sports Group Investment 24:44 How Mav Learned to Think Bigger in Business 29:28 Why Randy Mims Is the Secret to the LeBron James Machine 33:36 The Decision: Looking Back at LeBron’s Most Controversial Moment 38:25 The LeBron James Blueprint & Kevin Durant’s Business Legacy 41:32 The Future of LeBron’s Nike Partnership & Signature Sneakers 46:52 Maverick Carter’s North Star: Chasing Respect Watch the latest episode of Boardroom Talks with Maverick Carter and Rich Kleiman. #MaverickCarter #LeBronJames #BoardroomTalks #RichKleiman #LeBron #NBA Like what you see? Subscribe - http://bit.ly/3aTKcuz Follow Boardroom on Apple News - https://bit.ly/2VjRZfR Like what you see? Subscribe - http://bit.ly/3aTKcuz Visit Boardroom's website: https://boardroom.tv/ Follow Boardroom on Facebook: Facebook: TheBoardroom Follow Boardroom on Twitter: Twitter: boardroom Follow Boardroom on Instagram: Instagram: boardroom Follow Boardroom on LinkedIn: www.linkedin.com/company/boardroom1 Check out these other great channels: ‪@Complex‬ Paul Heyman Goes Sneaker Shopping With Complex Paul Heyman Goes Sneaker Shopping With Com... ‪@VanityFair‬ Will Ferrell Rewatches Anchorman, Elf, Step Brothers & More Will Ferrell Rewatches Anchorman, Elf, Ste... ‪@variety‬ Does Travis Scott Know His Lyrics? Does Travis Scott Know His Lyrics? ‪@FirstWeFeast‬ Charlotte Flair vs. Alexa Bliss | Hot Ones Versus Charlotte Flair vs. Alexa Bliss | Hot Ones...