Building Ethiopia’s Sales Force: Beza Ayalew on BeSingularity | Isua!: Her Stories | የእሷ ታሪኮች EP.10

Season 2 | Episode 4 | Isua!: Her Stories | እሷ ታሪኮች In this episode, we sit down with Beza Ayalew Sharew, Founder of BeSingularity, a company transforming how businesses in Ethiopia build, train, and deploy sales teams. With a background in civil and railway engineering, Beza pivoted her career toward business development and digital transformation. In 2020, she founded BeSingularity with a clear mission: to help organizations strengthen their sales capabilities while creating employment opportunities for youth. Since its founding, BeSingularity has made remarkable impact: • Trained over 15,000 young professionals • Deployed 6,000+ youth into wage and gig jobs • Supported 500+ businesses with customer acquisition and sales growth • Built a network of 4,000+ trained sales agents Through sales recruitment, training, and outsourced sales deployment, the company enables businesses to focus on growth while ensuring they have skilled sales professionals who can deliver results. Before launching BeSingularity, Beza held several strategic leadership roles. She served as Country Lead for Ethiopia and Uganda at Africa 118 Inc., where she led digital training initiatives such as Google Digital Skills for Africa, impacting thousands of youth. She also worked with Belcash Technology Solutions supporting digital finance services used by over one million customers, and played a key role at Jumia (Kaymu Ethiopia), onboarding more than 3,000 businesses onto Ethiopia’s early e-commerce ecosystem. Beyond entrepreneurship, Beza contributes to national development initiatives, including task forces under the Ethiopian Job Creation Commission and the Ministry of Innovation and Technology, supporting programs such as the Alibaba Netpreneur initiative. In this conversation, Beza shares: ✨ Her journey from engineering to entrepreneurship ✨ Building a scalable sales talent ecosystem ✨ Empowering youth through employability and skills development ✨ Why strong sales culture is critical for business growth Contact BeSingularity Email: [email protected] Phone: +251903299283 Website https://www.besingularity.net/ This episode highlights how investing in people and skills can unlock opportunity for both businesses and the next generation of professionals. 🎥 Watch the full episode and discover how BeSingularity is shaping the future of sales talent in Ethiopia. 🎙️ Listen to the audio version on the Teraki App 🔔 Join the Isua network now: https://share.hsforms.com/1SOVX-k9JRM... Follow Isua Ethiopia on Linkedin, Instagram and Tiktok #IsuaHerStories #BeSingularity #ethiopia #WomenInLeadership #SalesInnovation #EthiopianEntrepreneurs #StartupEcosystem #YouthEmployment