Google Ads Optimization Checklist (2026 Edition)

Comments · 43

• BE

  @BenHeathGoogleAds · 1 year ago (edited) · pinned

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  1

• IN

  @instructiongands · 2 weeks ago

  Super practical. Finally an explanation that does not assume too much. Definitely coming back for more.

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• AN

  @AngelGusikowski-n4s · 2 weeks ago

  Such a clear breakdown. Great value here.

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• LA

  @Lavern-x6i · 2 weeks ago

  Good stuff. Picked up a couple of things I had been getting wrong. Appreciate you sharing this.

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• AH

  @AhmadRaza-d9y6k · 2 weeks ago

  Straight to the point, thank you. The pacing made it easy to take notes. Hope you make a follow-up.

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• JW

  @jwh0122 · 1 year ago (edited)

  Weekly<br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=108">1:48</a> review search terms<br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=151">2:31</a> review ASSET performance -&gt; change the low-performing ones; add new ad creatives every 2 to 4 weeks<br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=452">7:32</a> re-allocate budget: SEASONAL products; adapt to competitors<br><br>Monthly<br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=151">2:31</a> review ASSET performance -&gt; change the low-performing ones; add new ad creatives every 2 to 4 weeks<br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=297">4:57</a> check bidding strategy -&gt; adjust CPA or ROAS <br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=360">6:00</a> audience signals &amp; data layering: lookalike; new + high value customers<br><br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=57">0:57</a> set up conversion tracking properly<br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=629">10:29</a> location &amp; schedule<br><a href="https://www.youtube.com/watch?v=UBu8_wnIEdc&amp;t=663">11:03</a> frequency &amp; creative fatigue (not search campaigns)

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• ID

  @IdaraBassey-h1x · 7 days ago

  Super practical. I like that you kept it practical instead of theory. Saving this one.

• SH

  @SherriCook-s8r · 3 weeks ago

  Such a clear breakdown. The part about bidding finally clicked for me. Looking forward to more.

• JI

  @JillBaird-s5l · 8 days ago

  Honestly really useful. I learned more here than in a paid course. Definitely coming back for more.

• 莊天

  @莊天喜-s7b · 2 weeks ago

  This deserves more views. Top notch.

• 安東

  @安東千紘-d2c · 8 days ago

  Very digestible. The optimization tips were spot on. Much appreciated.

• SA

  @SamimBro-g7s · 8 days ago

  Good stuff. I had been confused about this for a while. Keep it up.