O que DESTRUIU as ações do Magazine Luiza?

🧠 Learn how to invest in Brazil and the world: https://auvp.net/?id=Magalu How did Magazine Luiza go from a market value of over R$100 billion to approximately R$3.6 billion in just six years? In this episode of Empresas da Bolsa (Companies on the Stock Exchange), you'll learn about Magalu's trajectory, understand the rise and fall of MGLU3 shares, and discover why a company can continue selling billions while losing almost all its value on the stock market. Magazine Luiza's story begins in 1957, with a small gift shop in Franca, in the interior of São Paulo. Under the leadership of the Trajano family, the company expanded its physical presence, invested in distribution, and created, in 1992, a model of stores without inventory that anticipated part of the logic of e-commerce. With the arrival of e-commerce, the creation of Luizalabs, and the advancement of the marketplace, Magalu came to be seen as one of the most innovative companies in Brazilian retail. After Magazine Luiza's IPO in 2011, the integration of physical stores, technology, logistics, and digital sales helped transform MGLU3 into one of the best-known stocks on the Stock Exchange. Magazine Luiza and MGLU3: From Digital Transformation to a Stock Market Fall During the pandemic, the growth of e-commerce and low interest rates raised expectations about the company's future. Magazine Luiza's shares advanced approximately 110% in 2020, while its market value exceeded R$ 100 billion. However, changes in interest rates, inflation, and consumption led investors to question how much of that growth was already priced into the share price. The video also analyzes the acquisition of Netshoes and Kabum, the drop in profitability, the loss recorded in 2022, and Magalu's change in strategy in search of margin, cash generation, and recurring profit. You will also understand the accounting adjustment related to supplier bonuses and why this episode should not be presented as fraud. In the most recent results, physical stores have returned to growth, while e-commerce and marketplaces have lost momentum. At the same time, Magazine Luiza began selling its inventory on Amazon and expanded initiatives in logistics, credit, cloud computing, and artificial intelligence. Watch the video to the end, leave your analysis of MGLU3 in the comments, and subscribe to AUVP Capital to learn about other stories from the biggest companies on the Stock Exchange. 00:00 How Magalu lost over R$ 96 billion 01:40 From a store in Franca to national expansion 04:17 Stores without stock and the beginning of innovation 07:38 Luizalabs, marketplace and digital transformation 12:44 Netshoes, pandemic and the peak of MGLU3 16:09 High interest rates, losses and falling stocks 20:21 Recovery, new strategies and the future of Magalu USEFUL VIDEOS 👑 How to build your investment portfolio COMO CRIAR UMA CARTEIRA DE INVESTIMENTOS C... ⚠️ How to learn to invest without taking a course? COMO APRENDER A INVESTIR SOZINHO SEM FAZER... 💸 How did the rich really get rich? Como os ricos ficaram ricos? Isso ninguém ... 🤯 The 8 biggest stupidities of the MIDDLE CLASS As 8 maiores BURRICES da classe média!