He Built His Support Bot in Claude Code, Then Moved to Grok Bot | Max Del Vita, Symplehost

Max Del Vita is building software to modernize property management, and most of his customer feedback comes through one messy channel, WhatsApp. With 27 B2B customers sending hundreds of messages, screenshots, videos, bugs and feature requests, important things were starting to slip. So Max built an AI workflow that reads customer WhatsApp groups, understands the context, checks Linear and GitHub, and turns the useful feedback into product work his team can actually act on. In this episode, Max shows how GrokBot became part of that system. Instead of manually reading every customer thread, his AI setup pulls out bugs, requests and follow-ups, connects them to existing tickets, and helps his team decide what should actually move into the product backlog. He also shows how he uses GrokBot more broadly as an AI chief of staff, with specialized bots for legal, finance, engineering, meetings, research and day-to-day operations. You’ll explore: How Max uses GrokBot to turn WhatsApp customer feedback into product tasks Why customer feedback gets lost when it lives inside messy WhatsApp groups How his workflow connects WhatsApp, Linear and GitHub to find bugs and feature requests Why the final decision still stays with the human team How GrokBot reduces the mental load of managing multiple AI workflows How Max thinks about bots as a small operating team for his company Why AI makes small teams faster, but still needs review, judgment and control Timestamps: (00:00) Introduction (00:50) Why Max built a workflow for customer feedback (04:14) Why WhatsApp is the main customer channel (06:10) What happens when feedback gets missed (08:10) Demo: turning WhatsApp messages into Linear tickets (09:40) Daily product updates from Linear and GitHub (12:30) Inside the customer WhatsApp groups (14:30) How the WhatsApp workflow reads and organizes feedback (16:20) Creating Linear tickets from customer issues (18:07) Saving days of manual feedback review (21:07) How Claude, WhatsApp, Linear and GitHub connect (23:03) Has AI made the team faster or changed the scope of work? (26:57) Why Max moved this workflow into GrokBot (31:44) Inside Max’s GrokBot setup (33:00) How specialized bots work together (37:09) What changed after moving to GrokBot (39:00) Reducing cognitive load with AI delegation (41:06) How founders can start building their own bot teams Resources and Links: GrokBot: https://grokbot.com Claude: https://claude.com Linear: https://linear.app SympleHost: https://www.symplehost.ai/en Connect with Max Del Vita: LinkedIn: LinkedIn: mdelvita X: https://x.com/mdelvita Perfect for founders, operators, agency owners and small business owners who manage customer feedback across chat apps and want to turn messy conversations into clear product work with AI.