Come fa TEMU ad avere PREZZI COSÍ BASSI?

Discover Revolut Business and get a €200 welcome bonus*: https://www.revolut.com/it-IT/busines... *Minimum conditions apply _ To learn how to obtain the CEFA financial analyst certification, click here: https://bit.ly/AIAFxSF_YT _ Temu has conquered the global e-commerce market, attracting tens of millions of users with rock-bottom prices. Launched in 2022 and backed by capital from PDD Holdings (the parent company of Chinese giant Pinduoduo), the app exploded in the West thanks to a massive and expensive advertising campaign during the 2023 Super Bowl. The secret to its unbeatable prices lies in its Consumer-to-Manufacturer (C2M) model. Instead of producing huge inventories in advance, Temu leverages user data to test micro-lots of products, eliminating warehouse costs and intermediaries. This system, however, has a dark side. Chinese manufacturers are forced to operate on microscopic margins and compete in ruthless auctions, sacrificing quality and safety. Furthermore, for years, Temu has evaded customs duties by splitting orders, although it is now integrating local third-party sellers to shorten shipping times to Europe. The company currently operates at a significant loss, burning tens of dollars on every single order shipped. The goal is not immediate profit, but to gain market share and crush Western competition, financing the losses with the enormous revenues generated by Pinduoduo in China. The greatest concerns, however, concern psychology and privacy. The app uses gambling techniques, such as artificial scarcity and fictitious discounts, to induce compulsive buying, so much so that it has come under scrutiny by the European Commission for its risk of addiction. Even more alarming are the findings of independent organizations like Grizzly Research. Temu's code would behave like malware, bypassing smartphone security locks to monitor user activity even outside the app. Considering China's intelligence law, which forces companies to cooperate with the Chinese Communist Party, Temu's success raises enormous national security concerns, turning a low-cost shopping app into a potential global threat. TABLE OF CONTENTS: 00:00 Intro 00:20 The Birth and Rise of Temu 06:18 The Temu Business Model 10:23 Temu Against Everyone 13:37 Data and Privacy Author: Dario Scala Text Review: Andrea Costantini Editing Supervision: Dario Bozzi, Daniele Ponzi Coordination: Simone Conti Editorial Director: Edoardo Scirè #StartingFinance #Finance #Economy Starting Finance Masterclasses: https://bit.ly/SFMasterclass_YT STARTING FINANCE CHANNELS: Instagram: Instagram: startingfinance Facebook: Facebook: startingfinance TikTok: TikTok: startingfinance Linkedin: LinkedIn: starting-finance Telegram: https://t.me/StartingFinance Website: https://startingfinance.com/