師父商學院 EP66 - 開咖啡廳真的賺錢嗎？咖啡憑什麼賣兩百塊？磨豆機比手法更重要嗎？ft. 世界烘豆冠軍 賴昱權

He grew up in the rice paddies of Wujie, Yilan, in a family that farmed and raised pigs. He studied design in university but ended up working at a coffee shop in Gukeng, Yunlin, immersing himself in the world of coffee. He worked various jobs from north to south for over a decade, and since entering the coffee industry in 2000, he hasn't held a second job. In 2013, he participated in the Taiwan Coffee Roasting Competition for the first time, only managing 12th place – a complete failure. The following year, however, he won the World Coffee Roasting Championship. He is Lai Yu-Chuan (Jacky). This episode discusses: ・ The true profit margin of opening a coffee shop? ・ Why is opening a coffee shop essentially selling seats? ・ What changed from 12th place to world champion? ・ The secret behind the judges' scores for "bitter," "acidic," and "fragrant" coffees? ・ Are coffee machines in convenience stores more expensive than those in coffee shops? ・ The tragedies that can happen with a bad coffee grinder? If you're currently running a shop or considering opening a coffee shop, this episode will make you rethink what you're actually selling. Caf'e Natural Wake Up x Coffee Bulletin: https://www.coffeebullet.co/ Bemocafe: https://store.bemocafe.com/page/R5 World Champion Coffee Class: https://shifu.tw/course/details/coffee Follow Lai Yu-Chuan: IG: Instagram: jacky_lailailai FB: https://www.facebook.com/lailailai100... - Highlights of this episode 0:00 Preview 0:35 Main episode begins 1:06 Is opening a coffee shop profitable? 3:33 From rural Yilan to the coffee industry 6:48 Spending a year understanding the competition's judging criteria 12:21 Do the competition criteria align with consumer tastes? 13:44 Changes in the Taiwanese Coffee Market Over the Past Twenty Years 15:50 World Champions: Talent or Hard Work? 19:02 What Changed After Winning the World Championship? 19:56 Is Convenience Store Coffee Really Inferior? 23:07 Why Can a Batch of Coffee Beans Sell for 550,000? 26:11 What Coffee Drinking Habits Should Be Avoided? 27:13 How Can Beginners Appreciate the Different Flavors of Coffee? 30:16 How to Differentiate Between Dark Roast, Light Roast, and Pour-Over Techniques? 34:36 What Coffee Equipment is the Most Worthwhile Investment for Beginners? 39:04 Differences Between the Taiwanese and Overseas Coffee Markets? 42:41 In-Depth Search for Coffee in Ethiopia 44:17 Have You Ever Thought of Giving Up After Twenty Years in the Coffee Industry? - Chen Xiuping FB: https://shifuclass.com/7zOKW Chen Xiuping IG: Instagram: joey_chen88 Chen Xiuping's Master Business School YouTube: /@joeychen-shifu Chen Xiuping's Master Business School FB: https://shifuclass.com/dBiwx Join the Short Video Research Lab Line Community: https://lin.ee/NUnFcHd 【Chen Xiuping's Master Business School Podcast】 Apple: https://reurl.cc/XQ1O6M Spotify: https://pse.is/88dl3s KKBOX: https://reurl.cc/K97VXM YT Sponsorship Cooperation: [email protected]