Why Your SaaS Has a Growth Ceiling (And How to Break It)

SaaS growth ceiling holding your business back? In this MicroConf US 2026 talk, Jason Cohen breaks down why most SaaS founders hit a growth plateau — and why the cause is almost never the market. From mispriced plans to a fuzzy ideal customer profile, the forces capping your MRR are usually self-inflicted, and they're fixable. 📈 SUBSCRIBE: @microconf 🎟️ Join us at the next MicroConf: https://microconf.com/upcoming-events Every founder hits a growth ceiling, but most blame the market when the real culprit is self-inflicted. In this candid and practical talk, Jason Cohen unpacks the hidden forces quietly capping your SaaS growth: cancellations that signal you haven't nailed product-market fit, pricing you guessed at (and guessed too low), and an ideal customer profile you're too hesitant to commit to. You'll discover: Why raising prices often increases demand instead of killing it How to calculate your true MRR ceiling (and what it tells you about your business) What cancellation patterns are really telling you about product-market fit Why a vague ICP is silently throttling every channel you run How to rethink "growth" when revenue isn't actually what's stalled Along the way, Jason challenges conventional wisdom about scaling and invites founders to rethink what growth really means. Because sometimes the biggest bottleneck isn't the market. It's you. This talk was recorded live at MicroConf US 2026 in Portland. --- 📌 Subscribe for more talks on SaaS growth, marketing, and product: @microconf MicroConf is the leading community and conference for independent SaaS founders building profitable B2B software businesses. Get involved: 🎟 In-person events: https://microconf.com/upcoming-events 🤝 Mastermind matching: https://microconf.com/masterminds 💬 Private founder community (MicroConf Connect): https://microconf.com/connect Follow MicroConf: Website: https://microconf.com X / Twitter: https://x.com/microconf Bluesky: https://bsky.app/profile/microconf.com