We Studied 2,995 Paywalls. Here’s What Actually Converts.

Comments · 111

• YO

  @youcefmoulla1828 · 2 months ago

  In nutshell: " it's about the app features not the paywall"

  209

• 3V

  @3VERone · 2 months ago

  I never subscribed if I saw the paywall before the product.

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• FR

  @franpalokaj · 2 months ago

  Perfect timing, we're literally about the launch a paywall in our app. Thanks for putting this together 🫶🏼

  1

• GA

  @garrimamehra · 2 months ago

  I don't think it really matters... until the product is useful! It's just that the way that paywall is designed should be accessible and aligned with the design of the app

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• LU

  @LukasAppGrowth · 2 weeks ago

  the &quot;<a href="https://www.youtube.com/watch?v=9ypqs_2fAl8&amp;t=37">00:37</a> the paywall is not where people decide to pay&quot; point is the whole thing and almost nobody builds around it. by the time someone hits the paywall the buy/no-buy decision is basically already made upstream, at the hook that got them in and the onboarding that made them feel the problem. the paywall just collects what onboarding already sold. so when a paywall converts badly the fix usually isn&apos;t the paywall, it&apos;s that you gated before the user felt the value. great guest pick

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• AH

  @ahkal-516 · 2 months ago (edited)

  I’ve been working for 12 hours straight…<br>I can’t stop after watching this.<br><br>I have to look at my Paywall now.<br><br>Edit: Worth it!

  90

• KI

  @kingiam87 · 2 months ago

  I’d like to know about cancellation flows

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• LU

  @luklear · 2 months ago

  These are so, so thorough. Please keep making these, they’re fantastic

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• KO

  @konigcleodus6270 · 2 months ago

  I love this series! Keep it up!

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• VI

  @vietanhduong5533 · 2 months ago

  Hope this series keep continue❤

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• ON

  @onetwotreeee · 1 month ago

  <a href="https://www.youtube.com/watch?v=9ypqs_2fAl8&amp;t=423">7:03</a> be honest it&apos;s just higher chance that people forget they&apos;ve subscribed to 14-days trial rather to 7-day one, and making them pay for annual subscription afterwards is just more profitable for a company.. and again, easier to forget about the subscription if it&apos;s annual rather than monthly

  1

• RI

  @Rigboogle · 2 months ago

  Wow, really insightful - Thank you for sharing this video because it helps us understand users but also what works, is empathetic but also converts

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