Luxus-Parfums: So günstig ist die Herstellung wirklich! | Echt? WDR

Why are luxury and niche perfumes so expensive? We reveal the true production costs of perfume – from fragrance oil (perfume oil) to the bottle, packaging, and production, right down to the margins of brands, wholesalers, and perfumeries. The focus is on high-end and niche fragrances like Xerjoff & Co., synthetic versus natural fragrances, the role of perfume influencers, and the question of whether expensive fragrances are really worth it or whether cheaper alternatives suffice. ... In this video you'll learn: 💡 How much a luxury perfume actually costs to produce 💡 Why niche perfumes are often significantly more expensive than designer perfumes 💡 What role perfume influencers and social media play in the perfume hype 💡 How much the bottle, packaging, and marketing influence the final price 💡 How a startup can offer luxury fragrances for around 30 euros Chapter overview: 00:00 – Getting started with the perfume hype 00:55 – Inside the room of a 17-year-old perfume fan 04:10 – Niche perfumes from Xerjoff & Co.: Market, hype, and young clientele 05:43 – Perfume influencers & social media 08:45 – Grasse: Flower fields, perfume capital, and marketing myth 11:49 – Fragrance warehouse & laboratory: Synthetic vs. natural 16:52 – Calculation example: What fragrance oil really costs per bottle 22:42 – Cost breakdown: From fragrance oil to the high retail price 24:40 – Maison Afford: Luxury fragrance for €30? 29:20 – Conclusion: What people are really paying for luxury perfumes -------------- Note: This video is part of the "Real?" series from WDR. It was published on July 31, 2026, on the ARD Marktcheck channel. Consumer content from all ARD broadcasters is compiled here on this channel. 😊 By the way: Since MARKTCHECK belongs to ARD, you can download this video for free via Wi-Fi and watch it offline on the go! ---------------- 📢 Which perfume or brand do you personally think is really worth the money – and at what price point do you consider fragrances too expensive? Let us know in the comments! 🔔 If you enjoyed the video, please give it a like and subscribe to ARD Marktcheck for more exciting investigations. Subscribe here: @marktcheck 👋 WELCOME TO REAL? You're probably already familiar with the exciting consumer tips from our colleagues at Marktcheck SWR, Markt NDR and Markt WDR, SUPER.MARKT rbb, Voss & Team, buy better, and Eine Minute Geld. REAL? These videos complement the diverse content on the ARD Marktcheck YouTube channel. ✔ We expose consumer deception. ✔ We unmask hidden costs and sales tricks. ✔ We show you what you can do to avoid wasting money unnecessarily. The team behind this episode of "Really?" from WDR: A film by Doro Werkmann and Lars Tepel Camera: Lars Tepel, Carolin Wart, Maren Wiegant, Kai Fürst Editing: Lars Tepel, Maren Wiegant Graphics: Marcel Carlberg Sound: Kai Fürst Commissioning Editor: Anne Kynast Image source: WDR; picture alliance / imageBROKER --------------------- ► Auswandern: Traumleben oder teurer Fehler?... ► Hyrox - Was steckt hinter dem Hype? | Echt... ► White Snus: Wie die Tabakindustrie EUCH mi... ► Parfüm-Dupes: Können günstige Duftzwilling... ► Parfum von Dior, Chanel und Co. - Wie gut ... --------------------- ► More current information on our homepage: https://marktcheck.ard.de ► More practical everyday tips and tricks on our Facebook page: Facebook: ard.marktcheck ► We look forward to your comments – but please observe our netiquette: https://www.swr.de/netiquette ► Our legal notice: https://www.swr.de/impressum/ ► Our Privacy Policy: https://www.swr.de/datenschutz #perfume #luxury #influencer