How to Create What People Actually Want with Erin and Sara Foster | Aspire with Emma Grede

What if the career you were meant for only shows up after everything else falls apart? Erin and Sara Foster join me to talk about the failures, pivots and unlikely opportunities that eventually brought everything together. Erin and Sara have spent more than 15 years across television, fashion, media and investing. Today they're behind the hit Netflix series Nobody Wants This, the fashion brand Favorite Daughter, a production company, a venture fund and a growing slate of projects. But none of it arrived according to a master plan. This is a conversation about staying in motion when the path is unclear, discovering your strengths later than you expected, and refusing to treat someone else's success as evidence you're falling behind. In this episode, Erin and Sara share: ‒ What nobody tells you about the years before anything works ‒ The power of saying yes before the path is clear ‒ How they built Favorite Daughter without being traditional "fashion girls" ‒ The different ways scarcity and abundance shape their relationship with money ‒ What Erin learned from seven years of IVF and 20 rounds of treatment ‒ Why it's never too late to find your lane, and how failure can redirect you toward the career you were meant for Don't forget to subscribe so you never miss an episode 💛: @emmagrede #ErinAndSaraFoster #FavoriteDaughter #NobodyWantsThis #EmmaGrede #WomenInBusiness #FindingYourLane #Entrepreneurship 0:00 Introduction 2:21 The years before anything worked 6:28 Their money values 11:54 What actually drives them 15:33 The privilege no one talks about 19:53 Why 30 isn't too late 23:05 Ad Break 25:45 Erin's IVF journey 34:24 What rejection taught them 40:01 The Nobody Wants This story 44:24 Ad Break 48:15 Building Favorite Daughter 54:55 Would they ever sell 58:13 Scarcity vs abundance 1:03:20 What success feels like now 1:08:24 Ad Break 1:15:33 Living up to expectations 1:21:46 Work-life on their terms 1:26:18 Rapid Fire _____ Emma's book START WITH YOURSELF is out now — grab your copy at https://www.emmagrede.com/ or wherever books are sold. _____ ABOUT ASPIRE WITH EMMA GREDE Build the life of your dreams and learn from the world's most successful people. Emma Grede, one of America's richest self-made women, wants you to make the most of your life. On 'Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, rapper and cultural icon Cardi B, fashion mogul Kimora Lee Simmons, actress and entrepreneur Issa Rae, bestselling author and motivational powerhouse Mel Robbins, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos. Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality. LISTEN TO ASPIRE WITH EMMA GREDE link.pscrb.fm/f0281/Aspire_YT _______ ABOUT EMMA GREDE Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: https://www.emmagrede.com/