マキタが世界の現場で信頼され続ける本当の理由「一度買ったら逃げられないブランドだった」

The blue-green power tools you see lined up in home improvement stores. When this company first started selling those tools, one of its biggest selling points was "low price." Today, Makita sells its products in 170 countries worldwide, and its global market share for power tools is approximately 25%. It is the second largest power tool manufacturer in the world. Its domestic market share is approximately 60%. However, this company has one unusual characteristic. It has directly managed sales offices in approximately 50 countries overseas, and 129 sales offices domestically. It's a company that has created as many repair locations as it has sales locations. When a tool breaks, a craftsman's work stops. That day's income is lost, and the work process on site also comes to a halt. Therefore, when craftsmen buy tools, they are not really buying just the tool itself. It all began on March 21, 1915, in a small factory in Nagoya. A 21-year-old young man, a 17-year-old boy, a veteran craftsman, and a boy who had just graduated from elementary school. Only four people. The reason the 21-year-old founder asked for "people to lend" along with the machinery. The decision made by a boy who joined as a factory worker at 17, 40 years later, when he became president. 1955, on the brink of bankruptcy. The man who didn't blame poor sales on the economy. 1958, what changed with Japan's first portable electric planer, the "Model 1000." 1970s America, the decision to continue expanding bases despite losses. The current model, with approximately 90% of production overseas in factories in 8 countries worldwide. Being cheap and being a cheap product are not the same thing. The difference probably lies in what happens after the sale. [Source] History: The History of the Makita Group (Makita Corporation) https://www.makita.co.jp/ir/sharehold... Makita Quick Guide (Makita Corporation) https://www.makita.co.jp/company/atag... #Makita #makita #PowerTools #JapaneseCompany #Manufacturing #Craftsman #Nagoya #Anjo #MadeInJapan #WorldSituation ------------------------------------------------------------- Music provided by BGM President Track: DDoong's Nap - D’doongs Nap | no copyright music | Grace ... ♪ Music Promoted by: Grace Does Ai --------------------------------------------------------------