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This Is Why Your Artist Strategy Isn't Working

24K views · Jul 29, 2026 · Music

Comments · 83

  • @funkymusochick · 1 month ago

    “Artists should not be influencers because it takes the mystique away.” 👌

    20

  • @TheMangyCalf · 2 months ago

    I don't know who this guy is, but I really enjoy his energy level. So good.

    54

  • @englishoakrecording · 2 months ago

    "You have a dream- you need to be driving your car." Damn!

    32

  • @marvin1574 · 2 weeks ago (edited)

    " something to look forward to" is going to be in my next task project

    1

  • @abcdef_girl · 2 months ago

    Yeah! Secondary "fan pages" to promote your song is goated! Keep the mystery, talk about yourself in your own songs, you don't need to overshare on social media!

    20

  • @jujuthequi · 1 month ago

    THANK YOU GOD FOR THIS MAN!!!! This is what myself and EVERYONE have been saying.

    3

  • @slaycearcx · 1 month ago

    That’s why i deleted all my accounts. The music i make ain’t really meant to be pushed like an ad and seeing whats hot to the world never really influenced me to be the same. I create from the heart and ion think that’s ever gonna change but trying to keep up with “the algorithm” ruins MY algorhythm. Hone your art and make your best work before you dilute your potential for a world that will blame you for it in the end

    8

  • @babeitsmonroe · 1 month ago

    YES!!!!!! “STOP MAKING THE ARTIST CHEESY!”

    2

  • @Caity-y5s · 2 months ago

    the point about protecting mystique instead of chasing a viral spike hits, i've watched artist friends burn out doing that exact thing. i started poking around pophatch for the real fan data side of things, way more useful than just watching a view count spike and disappear.

    10

  • @MerchantsofSolace · 1 month ago

    Omg I feel the same and I am starting to try things.  Mystique is what I miss and want for my channel

    2

  • @joshuaBrooks.nicholas · 2 months ago

    This realest video I watched because if the fans not asking for it then put it out.I learned you have to listen to the fans.

    5

  • @TheMangyCalf · 2 months ago

    Personally, as a musician, my main goal is achieving my own fascination again. And working it outwards from there. I don't know much about the business, but I do music made when the maker isn't fascinated by the process sucks.

    5

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