Free Google Ads Course 2026 (updated) | 5+ Hours | 60+ Lessons | Timestamps

Join the Google Ads Success Blueprint for expert training, weekly live Q&As, personalised advice and unlimited answers to your Google Ads questions. Join here: https://www.skool.com/google-ads-succ... ------------ Timestamps: 00:00 Introduction to Google Ads 00:50 Understanding PPC and Google Ads 01:44 Setting Up Google Ads Campaigns 02:07 Google Ads Auction and Bidding 12:52 Quality Score and Its Importance 21:42 Ad Rank and Its Factors 31:53 Evaluating Google Ads Viability 40:55 Google Ads Account Structure 50:36 Understanding Search Terms vs Keywords 51:53 Introduction to Keyword Match Types 53:36 Broad Match: The Default Setting 01:02:39 Phrase Match: Balancing Relevance and Reach 01:07:12 Exact Match: Precision Targeting 01:11:13 Negative Keywords: Filtering Out Irrelevant Traffic 01:16:49 Keyword Research: Finding the Right Targets 01:33:18 Using AI for Keyword Segmentation 01:38:56 Keyword Aggregation and Segmentation 01:40:00 Choosing Keyword Match Types 01:41:49 Negative Keyword Research 01:44:16 Filtering and Exporting Keywords 01:45:32 Identifying Negative Keywords 01:51:45 Creating Effective Text Ads 02:00:57 Using AI for Ad Copy 02:02:23 Setting Up AI Projects 02:24:00 Planning Your Campaign with a Spreadsheet 02:24:52 Introducing the Campaign Planning Spreadsheet 02:26:16 Populating the Campaign Planning Spreadsheet 02:27:05 Reviewing the Completed Campaign Plan 02:30:45 Implementing the Campaign in Google Ads 02:31:52 Exploring Google Ads Assets 02:33:09 Callout Assets: Enhancing Your Ads 02:37:59 Site Links: Adding More Links to Your Ads 03:09:25 Leveraging Google Ads for Promotions 03:10:20 Scheduling and Managing Promotions 03:10:45 Benefits of Using Google Ads for Promotions 03:12:52 Introduction to Bidding Strategies 03:16:44 Manual CPC Bidding: Pros and Cons 03:23:04 Maximize Clicks and Target Impression Share 03:31:58 Conversion-Focused Bidding Strategies 03:40:30 Setting Up Conversion Tracking 03:57:12 Setting Up URL-Based Conversion Tracking 03:57:42 Configuring Conversion Settings and Actions 03:58:54 Understanding Conversion Values and Bidding Strategies 04:06:47 Setting Up Phone Call Conversions 04:08:45 Creating Click-to-Call Actions 04:12:46 Tracking Successful Phone Calls 04:17:47 Introduction to Campaign Setup 04:29:20 Building and Optimizing Ad Groups 04:39:23 Setting Up Site Links 04:41:12 Adding Structured Snippets 04:42:47 Lead Form Extensions: Pros and Cons 04:45:08 Utilizing Call Out Assets 04:46:19 Finalizing Campaign Setup 04:56:04 Understanding Google Ads Metrics 05:07:04 Optimizing Your Campaign 05:17:01 Search Terms Report and Negative Keywords Follow Me Instagram: Instagram: darrentaylordigital TikTok: TikTok: darrentaylordigital Facebook: Facebook: darrentaylordigital LinkedIn - LinkedIn: darrentaylordigital