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The Rolex Market Is CRACKING... And We've Seen This Before

27K views · Sep 28, 2026 · Howto & Style

Comments · 24

  • @EvMc305 · 22 hours ago

    Odds of me walking into certified dealer and walking out with a land dweller?

    2

  • @lucmalafarina1807 · 1 day ago

    Great breakdown.

  • @TuRo-Maserati · 1 day ago

    Good video especially on Land Dweller history and final advice. 6% is the recovery I'm seeing too 25 to 26.

    3

  • @DapperlyGrungy · 13 hours ago

    The markup on Rolex is crazy-unethical. I'm after a Rolex Datejust 41. The secondary market is selling it for $18K when it's worth $11,850. I'm also considering a Submariner. The after market sells for $17,000, when it retails for $11,350. What a scam.  And once you own one, you won't be able to sell these even at it's scam markup.

    1

  • @georgiebestmanutd4746 · 17 hours ago

    60% rule; more holes in integrity than Suisse cheese

    1

  • @TheIggy58 · 1 day ago (edited)

    On the GMT2 BLRO Pepsi, you only mention later it was already up 85%. So -2% makes 83%. The CPO prices I checked for a 2022 or newer, it was $35K, well over 100% over retail for full set, unpolished. Not sure thats a “crash”. CPO prices I have checked on for “in demand” watches are higher then gray market; so Rolex is really setting the high secondary mkt price point.

    2

  • @mkyhou1160 · 1 day ago (edited)

    Everybody is concerned Rolex will reintroduce the model with colors fixed to a true blue and red tanking the value of the purple blue Pepsi.

    1

  • @tanray1748 · 3 hours ago

    Rolex is good in terms of quality and brand recognition if you are looking for a watch to wear. As for investment, a watch is never meant for this purpose. Only buy it when you like it. What I can say is that if you intend to buy a watch with a substantial amount of money and hoping there is still some residual value after years of owning it then Rolex could be the brand for you.

  • @stevengraham3138 · 16 hours ago

    We’re talking about the grey market middle men Rolex makes a 1 million watches a year retails is fine

    1

  • @CG3NYC · 48 minutes ago

    FOH,show me where to get these depreciated Rolex watches.

  • @generitaldato794 · 3 hours ago

    This video is not real.  Rolex prices and availability are still unreasonable and unattainable.

    1

  • @lexusdelivery8508 · 4 hours ago

    Not true.   Fake news

    1

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