Ideas Incorporated

2.1K subscribers

Ideas Incorporated charts the messy, fascinating reality of turning an idea into something real. Hosted by Laura Ward-Ongley MBE, award-winning British entrepreneur and founder of luxury women’s tennis, padel and pickleball brand EXEAT, the channel goes behind the scenes of building businesses, brands, products and ideas. Follow Laura as she builds, launches and tests ideas in real time, sharing the decisions, experiments, mistakes, pivots and breakthroughs that usually happen behind closed doors. Along the way, she meets founders, designers and makers to discover how they brought their ideas to life. Expect entrepreneurship, starting and growing a business, brand building, British fashion, retail, product development, manufacturing, craftsmanship, design and creativity. If you’re building a brand, starting a business, curious about how things are made or fascinated by brilliant ideas, you’re in the right place. Ideas are easy. Bringing them to life is the hard part.

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