Demand Decoded
105 subscribers
Demand Decoded breaks the mould of traditional B2B marketing. Hosted by the team behind Blend, a B2B growth engineering company, we go beyond campaigns and tactics to show you how to build demand generation that's engineered for predictable, repeatable revenue. Expect actionable insight from people who build this stuff for a living, not theory from the sidelines.
UNBOUND 2026 Unpacked: The Loop, Live Demand Decoded, and Broken Attribution
Demand Decoded · 40 views · 10 days ago
Why PE-Backed Businesses Get Go-To-Market WRONG
Demand Decoded · 128 views · 2 weeks ago
Why Your Content Strategy Keeps Stalling (And How to Build One That Doesn't)
Demand Decoded · 96 views · 3 months ago
Two Buyer Journeys, One Broken Playbook (and How to Fix It)
Demand Decoded · 49 views · 4 months ago
Demand Decoded: 2023 Best Bits
Demand Decoded · 4 views · 1 year ago
We Just Spent £2,500 Testing ChatGPT Ads - Here's the Honest Truth
Demand Decoded · 2.1K views · 2 months ago
Why B2B Marketers Are Getting Paid Media Wrong (And How to Fix It) w/ Adam Holmgren
Demand Decoded · 18 views · 4 months ago
You're Obsessed With New Logos (And It's KILLING Your Growth)
Demand Decoded · 25 views · 6 months ago
Demand Decoded with Chris Walker: "The Largest Issue in B2B Go-To-Market is DATA"
Demand Decoded · 47 views · 1 year ago
How to Use AI as a Growth Engine Across Your WHOLE Business
Demand Decoded · 50 views · 5 months ago